The true property developer behind ICONIC Residences Design by Pininfarina, launched its purchaser insights based mostly on engagements through the first half of 2025. The report outlines shifting preferences amongst high-net-worth people (HNWIs) investing in Dubai’s premium residential market.
The findings spotlight a rising desire for lifestyle-led investments, purposeful layouts, and wellness-driven design, significantly amongst a youthful technology of buyers from sectors akin to tech, digital finance, and crypto.
Luxurious Dubai actual property developments
The report identifies the highest components influencing buy choices amongst Dubai’s premium consumers:
- Privateness and exclusivity – 65 per cent
- Architectural high quality and design – 60 per cent
- Location and connectivity – 55 per cent
- Lengthy-term funding worth – 50 per cent
- Life-style facilities and providers – 45 per cent
- Capital appreciation potential – sought by almost all buyers
Demand is strongest for one and two-bedroom layouts, which provide better flexibility and are effectively suited to each private use and short-term rental methods.
Purchases have gotten extra purpose-driven, with 45 per cent shopping for for self-use, 30 per cent for funding, and 25 per cent choosing a hybrid mannequin that mixes each.
Consumers aged between 40 and 50 nonetheless make up nearly all of the market from numerous skilled backgrounds, together with finance, non-public fairness, buying and selling, authorized, and healthcare.
Nevertheless, a rising variety of youthful consumers are getting into the Dubai actual property market, mentioned MERED.
Greater than 85 per cent of consumers requested about facilities of their preliminary conversations, pointing to growing demand for lifestyle-enhancing options:
- Personal terraces, padel courts, yoga studios, and indoor cinemas
- Ice-spas, children’ play areas, and wellness-focused design
- Medical-grade air filtration and ultra-purified water techniques
- Wood floors and heated loos
Michael Belton, CEO of MERED, mentioned: “Right this moment’s technology of buyers is subtle and discerning, anticipating timeless structure, wellness integration, and a real sense of neighborhood. At MERED, we see this as a chance to set a brand new benchmark with initiatives that talk to ambition, id, and the way in which folks need to dwell and spend money on their future.”
The MERED evaluation highlighted 4 key motivations that persistently affect ultimate buy choices:
- Round 40 per cent of consumers are most drawn to the architectural high quality and design pedigree of the challenge
- One other 30 per cent cite long-term funding worth and returns as their main driver
- An additional 20 per cent are motivated by life-style and the encircling sense of neighborhood
- 10 per cent are targeted on the developer’s monitor document