In main logistics push
Amazon has rolled out same-day supply for contemporary groceries in additional than 1,000 cities and cities throughout the US, with plans to greater than double that protection to 2,300 places by the tip of 2025.
The transfer marks a big escalation within the firm’s efforts to seize a bigger share of the grocery market, because it faces rising competitors from conventional supermarkets and on-line retailers.
The growth comes as Amazon intensifies its focus on logistics and delivery infrastructure. The service permits clients to order contemporary produce, dairy, meat, seafood, frozen meals, and baked items—alongside different family necessities and electronics—with the promise of supply inside hours. For Prime members, same-day supply is free on grocery orders over $25. Non-members can entry the service for a $12.99 charge, whereas smaller Prime orders are topic to a $2.99 cost.
Amazon reported over $100 billion in gross merchandise gross sales of groceries and family items in 2024, based on firm filings and estimates from market analysts. That determine displays the rising reliance on e-commerce for important items, accelerated by client preferences formed through the COVID-19 pandemic. With greater than 150 million US-based Prime subscribers, the corporate continues to leverage its membership base to drive increased order volumes.
The growth additionally highlights Amazon’s investment in cold-chain logistics. All perishable gadgets are processed by way of a temperature-controlled fulfilment community, the place merchandise are inspected below a six-point high quality assurance system. Groceries are then packed into insulated, recyclable luggage designed to take care of freshness throughout transit. This infrastructure is much like that utilized in its Amazon Recent and Complete Meals Market operations.
The expansion of Amazon’s grocery companies has implications past US borders. Within the Center East, the place digital retail is increasing quickly, Gulf-based logistics corporations and retailers are intently watching how Amazon manages last-mile supply at scale, notably in high-temperature climates and dense city environments.
The UAE, for instance, has seen an increase in on-line grocery purchasing, with information from Statista exhibiting that e-grocery revenues within the Emirates are anticipated to achieve AED 3.7 billion by the tip of 2025.
Though Amazon has not disclosed plans to introduce this specific same-day contemporary grocery mannequin within the Center East, its developments within the US might sign future worldwide ambitions. Regional rivals comparable to Midday, Talabat Mart, and Instashop have additionally expanded their choices, with an emphasis on speedy supply and temperature-sensitive fulfilment.
Within the US, gadgets like bananas, milk, eggs, and bread are among the many mostly ordered groceries by way of Amazon’s same-day service. Strawberries, limes, and avocados have additionally ranked among the many high 10 contemporary gadgets delivered, suggesting that clients are keen to belief the platform with their contemporary meals wants.
The corporate is integrating its same-day grocery operations with its broader retail ecosystem. Customers can now add perishables to orders that additionally embody books, electronics, and family instruments, testing by way of a single cart. This method streamlines the person expertise and will increase common order values, reinforcing Amazon’s place as a one-stop store for a rising share of client wants.
As of August 2025, Amazon says the same-day grocery supply service has reached over 1,000 cities and cities, with the goal of greater than 2,300 by the tip of the yr. Longer-term development is anticipated to proceed into 2026 and past.
The transfer is seen as a part of Amazon’s broader technique to spice up profitability and reinforce buyer loyalty by way of sooner and extra dependable companies. Analysts say that whereas the grocery phase has historically been low-margin, enhancements in logistics and operational effectivity might flip it right into a extra profitable class within the coming years.
Trade observers within the UAE and wider Gulf area are monitoring these developments intently, notably as native demand for on-line grocery supply stays robust and regional gamers proceed to spend money on infrastructure to satisfy rising expectations for pace, high quality, and comfort.
Picture: Amazon reported over $100 billion in gross merchandise gross sales of groceries and family items in 2024. Credit score: Amazon