TRACCS, the MENA area’s largest impartial, homegrown communications consultancy, and Ainigma, a London-based boutique AI consultancy, have joined forces to advance human-centric innovation and adoption of Generative AI (GenAI) within the area. This collaboration is designed to speed up enterprise transformation and progress by fostering the strategic, inventive, and moral implementation of GenAI applications throughout organizations.
The partnership, which was introduced on the sidelines of Athar – Saudi Competition of Creativity, the Kingdom’s largest and foremost gathering of the inventive advertising and marketing business, will mix TRACCS’ deep communications experience with Ainigma’s adoption-first strategy, to assist organizations enhance effectivity, unlock progress, and reimagine how they impart and innovate in a manner that’s accountable, sensible and measurable.
AI has emerged as a strong driver of the worldwide economic system, with McKinsey estimating that GenAI alone might add between USD 2.6 trillion and USD 4.4 trillion yearly. By 2030, PwC estimates that AI will add as much as USD 320 billion to the Center East’s economic system, whereas Google’s 2024 Financial Influence Reviews forecast that GenAI might increase Saudi Arabia’s economic system by greater than USD 193 billion and the UAE’s by over USD 80 billion.
Mohamed Al Ayed, CEO of TRACCS, commented, “An AI-driven future is inevitable, and the world has already begun to reap its advantages. With AI adoption accelerating quickly throughout the MENA Area, our partnership with Ainigma couldn’t have come at a greater time. The area, and Saudi Arabia particularly, is present process an unprecedented transformation, and the game-changing communication business is powering this progress, with TRACCS on the forefront. By bringing GenAI into the combo, we’re equipping organizations with instruments that may improve their capability to craft and inform highly effective tales, join with audiences, and assist the formidable nationwide methods shaping the way forward for numerous MENA economies.”
Arne Mosselman, CEO of Ainigma, added, “We imagine that expertise ought to at all times serve folks. Our partnership with TRACCS ensures that GenAI is adopted in a manner that prioritizes a people-first strategy, enabling upskilling, fostering a tradition of innovation, and driving significant transformation inside organizations. The collaboration underscores the dedication of each firms to form a future the place AI adoption is strategic, accountable, and inclusive, paving the way in which for sustainable progress and competitiveness within the Center East. The objective will not be solely to ship smarter options however to empower people and groups to thrive in an AI-enabled future.”