Dubai Media Academy, the coaching arm of Dubai Media Integrated, has launched its new roadshow on generative AI instruments, as a part of a strategic partnership with the Google Information Initiative. The initiative marks a serious step in upskilling UAE-based media professionals with the instruments wanted to thrive in a quickly evolving digital media setting.
The coaching is a part of a broader program designed to boost the appliance of AI in journalism by providing sensible, technology-driven information. The partnership reinforces the shared ambition of each organizations to spice up media innovation and future-readiness throughout the area.
The workshop additionally aligns with Dubai Media’s help for the “Dubai Annual Plan to Speed up AI Adoption,” which goals to combine synthetic intelligence throughout all sectors. The imaginative and prescient is for Dubai to grow to be essentially the most AI-powered metropolis economically, essentially the most superior in AI deployment, and the quickest in adopting next-generation applied sciences.
Held on the Academy’s headquarters, the workshop noticed sturdy participation from Dubai Media workers, alongside media professionals and representatives from media and authorities communication departments. The session was carried out by Marwa Khost, Communications and Public Affairs Supervisor at Google MENA and Pamela Kesrouani, Educating Fellow at Google Information Initiative, MENA. The three-hour session lined key technical areas similar to an introduction to generative AI, immediate engineering, and superior use of instruments like Gemini and NotebookLM. Functions demonstrated included doc summarization, multi-source content material evaluation, and multimedia era supporting smarter, sooner, and extra artistic media manufacturing.
“This partnership with Google marks a key step in our mission to upskill media professionals utilizing the most recent sensible applied sciences. Launching this workshop collection displays a strategic alliance with one of many world’s main tech corporations and is designed to organize a brand new era of journalists prepared to steer within the digital media panorama,” stated Muna Bu Samra, Director of Dubai Media Academy.
“On the Dubai Media Academy, we’re dedicated to providing an interactive coaching setting that balances information with hands-on observe—serving to journalists use AI instruments professionally and ethically to raise the standard and social influence of media,” she added.
Mazen Sabbagh, Information and Publishing Partnerships Lead for Google MENA, stated: “We’re happy to as soon as once more collaborate with Dubai Media Integrated to share the most recent AI-powered applied sciences and options with journalists and media professionals within the UAE, particularly these related to Arabic content material creation. This collaboration will ship a collection of trainings centered on key technical abilities that allow journalists to streamline workflows and higher interact with wider audiences.”
The workshops fall beneath the broader ‘AI in Arab Media’ initiative, launched by the Academy in April throughout Dubai AI Week. The initiative is devoted to constructing a complete ecosystem of AI instruments tailor-made to Arabic media, whereas selling the Arabic language in its many dialects and respecting the area’s cultural and societal context.
Within the coming weeks, Dubai Media Academy and Google will proceed to host additional coaching classes, every exploring completely different use instances for AI in journalism, content material growth, and editorial practices—reaching a wider neighborhood of reporters, editors, and digital media professionals.
Dubai Media Academy is a hub for coaching, analysis, and thought management, centered on anticipating the way forward for Arab media. By way of high-quality packages rooted in international practices and rising applied sciences, the Academy is dedicated to nurturing nationwide media expertise in accordance with the best skilled and moral requirements.
Observe Emirates 24|7 on Google News.