7X, the UAE’s main commerce, transport, and logistics holding group, has launched ‘Waslah Put up’, the world’s first digital market aggregating postal operators. Introduced on the twenty eighth Common Postal Congress – Dubai 2025, Waslah Put up represents a strategic leap ahead, partnering postal networks worldwide and enabling e-commerce progress by means of a borderless, digitally related platform.
By offering digital gross sales channels, aggregated volumes, and entry to cross-border demand, Waslah Put up shall rework the position of postal operator, permitting offline or fragmented operators to turn into discoverable and “digitally bookable,” whereas bigger networks seize new inbound income streams and quantity progress. Constructed on Common Postal Union (UPU) frameworks and current bilateral agreements, the platform intends to enrich and improve the postal ecosystem, turning fragmentation into federation and reinforcing posts as essential infrastructure within the digital economic system.
Tariq Al Wahedi, Group CEO of 7X, mentioned: “Waslah Put up is a pure extension of 7X’s platform technique alongside NXN, EMX, and FINTX. By digitising and aggregating postal operators, we allow them to scale volumes, seize new revenues, and stay central to the worldwide logistics panorama, whereas empowering SMEs, e-commerce gamers, and people to commerce seamlessly throughout borders. That is about future-proofing the trade and partnering networks worldwide for a borderless future.”
By connecting posts right into a unified market, Waslah Put up will democratise entry to international commerce. SMEs, micro-sellers, and people will be capable to ship cross-border transparently and cost-efficiently, whereas e-tailers and marketplaces acquire scalable, inexpensive entry to postal networks for international fulfilment, checkout integration, and returns administration.
Leveraging the inherent carbon effectivity of postal networks, Waslah Put up will present governments and regulators with a scalable, inclusive, and sustainable various to fragmented courier flows. It positions postal operators because the inexperienced alternative in cross-border logistics, instantly aligned with UPU’s sustainability mandate.
Nasiba AlShukairy, Group Senior Govt Director of Technique and Funding at 7X, added: “Waslah Put up is a cornerstone of our technique to strengthen 7X’s place as a future-ready logistics and digital infrastructure enabler. By federating postal networks and connecting them with SMEs and e-commerce gamers, we’re unlocking scale, enabling new worth creation, and embedding 7X on the centre of digital commerce flows. Waslah Put up would be the gateway to a borderless
logistics future, the place 7X unites posts, companies, and customers into one related ecosystem.”
Waslah Put up is designed to evolve past transport by embedding fintech options by means of FINTX, 7X’s fintech arm, to allow seamless SME and e-tailer pay-in/pay-out, and drive monetary inclusion in rising markets. As well as, it is going to ship deep e-commerce integrations by connecting instantly with e-tailers and marketplaces, enabling cost-efficient fulfilment, checkout integration, and inexpensive reverse logistics. Complementing these capabilities, Waslah Put up will leverage international postal knowledge insights to mixture flows, optimise pricing and routes, and bilateral negotiations, making a defensible knowledge layer. On the identical time, it is going to activate key sustainability levers, positioning itself because the carbon-efficient, government-aligned alternative.
Collectively, these levers guarantee Waslah Put up turns into the infrastructure spine of postal operators, SMEs, and the worldwide e-commerce ecosystem, powering a future-proof market for borderless commerce.