The Abu Dhabi Public Well being Centre (ADPHC), along with its community of companions, has launched a brand new breast most cancers marketing campaign below the theme “Test What Actually Issues.” The marketing campaign shifts the main target from consciousness to motion.
Consciousness in Abu Dhabi is already excessive. Practically 9 out of ten residents know in regards to the significance of most cancers screening. But too many delay or keep away from it. The hole just isn’t consciousness. The hole is motion.
Worry of understanding, uncertainty, and procrastination cease ladies from taking a easy step that may save lives. “Test What Actually Issues” addresses this problem immediately. Utilizing on a regular basis, relatable conditions, it reminds ladies that if we test our telephones, our doorways, and our look within the mirror, we should additionally test what really issues: our well being.
Breast most cancers stays one of the crucial widespread cancers affecting ladies within the UAE. Early detection adjustments every little thing. When caught early, survival charges exceed 90%. In 2024, over 80% of girls in Abu Dhabi who have been recognized have been discovered at an early stage. Greater than 34,000 ladies have been screened final yr, a 31% enhance from the yr earlier than. This marketing campaign is designed to construct on that progress. It requires braveness, not hesitation. Motion, not delay. Screening, not threat.
Girls aged 40 and above are inspired to endure a mammogram each two years. Girls aged 20 to 39 ought to have a medical breast examination each three years. Girls aged 35 to 39 may additionally select to endure a medical threat evaluation. These suggestions are a part of the nationwide screening tips, guaranteeing screening is each well timed and evidence-based.
H.E. Dr. Rashed Al Suwaidi, Director Normal of ADPHC, mentioned:
“We all know that early detection dramatically improves outcomes, but breast most cancers continues to have an effect on too many ladies. This marketing campaign is a part of our wider technique to embed prevention into on a regular basis life and make screening routine, accessible, and trusted.”
Dr. Omniyat Al Hajeri, Government Director, Neighborhood Well being at ADPHC, added: “Grounded in proof, this marketing campaign addresses the behavioural elements that delay prognosis. By combining nationwide screening tips with genomic innovation, we guarantee high-risk people are recognized earlier and obtain the personalised care they want. Screening is fast, secure, and lifesaving. Our function is to verify each lady is aware of when, the place, and the way to entry it.”
ADPHC is working with companions throughout the healthcare, sports activities, magnificence, and retail sectors to make screening simpler and extra accessible. Healthcare networks, most cancers societies, sports activities organisations, magnificence manufacturers, and main nationwide corporations will all contribute, from internet hosting free screening days to deploying cell items throughout Abu Dhabi.
Thiqa card holders can guide breast most cancers screenings immediately via authorized IFHAS suppliers at www.ifhas.gov.ae. For different residents, free screening companies and actions shall be provided all through October at companion amenities throughout the emirate.
Test what actually issues. Take motion this October.