ADNOC Distribution, the UAE’s largest gas and comfort retailer, is collaborating with Landmark Group, one of many largest retail teams within the Center East, to allow level conversion and cross-platform redemption of their respective loyalty programmes.
Practically 2.5 million members of ADNOC Rewards and roughly 7 million members of Shukran will be capable of unlock new advantages and have better selection.
ADNOC Rewards factors can now be transformed into Shukran factors and used throughout Landmark Group’s retail manufacturers. Likewise, Shukran members can convert their factors into ADNOC Rewards and entry a broad vary of ADNOC companies. This two-way flexibility enhances the expertise for each loyalty program members.
ADNOC Distribution, Landmark Group announce new loyalty deal
Bader Saeed Al Lamki, CEO of ADNOC Distribution, commented: “This collaboration brings collectively two of the UAE’s largest and hottest loyalty packages, reinforcing ADNOC Distribution’s dedication to creating best-in-class buyer experiences.
“By making ADNOC Rewards factors extra accessible, we’re enhancing comfort and providing prospects extra worth of their on a regular basis transactions. By way of this progressive partnership, we proceed to drive ADNOC Distribution’s transformation right into a future-ready mobility and comfort retail chief, targeted on including worth to the communities we serve.”
The partnership additionally units the stage for future collaboration, together with personalised, data-driven provides that ship even better worth throughout each ecosystems.
ADNOC Rewards gives advantages at ADNOC Oasis comfort shops, together with automotive companies like automotive wash and lube change and tailor-made provides from over 150 companions throughout eating, leisure and hospitality. Shukran, one of many largest loyalty programmes within the area, is used at fashionable Landmark manufacturers, together with Centrepoint, Max, Dwelling Centre, Babyshop, and Splash.
Rahul Jagtiani, Group Director, Landmark Digital, added: “We’re excited to announce this milestone collaboration with ADNOC Distribution, providing our members the chance to transform their ADNOC Rewards Factors to Shukran factors for purchasing throughout our manufacturers.
“On the similar time, Shukran members will get pleasure from a extra rewarding expertise by changing their factors into ADNOC Rewards, unlocking entry to a variety of ADNOC Distribution companies. This strategic alliance displays our dedication to innovation and buyer satisfaction.”
In 2024, ADNOC Rewards grew by 25 per cent year-on-year, reinforcing its place because the UAE’s hottest mobility and comfort loyalty program. On common, ADNOC Rewards prospects spend 20 per cent extra per go to than non-members, reflecting this system’s robust affect on buyer spending behaviour.