ASMO, a three way partnership between Saudi Aramco Improvement Firm and DHL, at present introduced its sponsorship of the Al-Qadsiah Ladies’s Soccer Membership throughout a signing ceremony held on the membership’s headquarters in Khobar. This marks ASMO’s first step into skilled sports activities, reflecting its ambition to increase affect past the availability chain into sport, neighborhood growth, and inclusion.
ASMO was created to redefine procurement and the availability chain panorama in Saudi Arabia via built-in, end-to-end options that transcend conventional fashions. This sponsorship extends that mission past enterprise, aligning ASMO with Al-Qadsiah’s drive to create alternatives for ladies and encourage a brand new era via sport.
Craig Roberts, CEO of ASMO, stated:
“On the coronary heart of this partnership are shared values: teamwork, resilience, integrity, and inclusion. These are ideas that outline each ASMO and Al-Qadsiah. Simply as we consider success is solid one hyperlink at a time in redefining procurement and the availability chain, Al-Qadsiah demonstrates the identical spirit of unity and dedication on the sphere. By supporting this outstanding workforce, we’re creating pathways for ambition, empowering girls to steer, and provoking younger individuals to see that their targets are inside attain.”
The partnership might be seen all through the Saudi Ladies’s Premier League season, not solely via model presence at matches but additionally via tales that spotlight ambition, resilience, and inclusion. Off the sphere, ASMO will convey the sponsorship nearer to individuals via worker activations, companion engagement, and neighborhood applications underneath its “Entry to Sports activities” initiative, which is a part of the corporate’s wider “Entry for All” company social accountability framework. This reinforces the connection between sport, enterprise, and progress.
James Bisgrove CEO of Al-Qadsiah Membership, stated:
“Partnering with ASMO is a milestone second for Al-Qadsiah, particularly our girls’s workforce. We’re proud to be one of many main golf equipment within the Kingdom, attracting main companions throughout all sports activities. With ASMO behind us, our Ladies’s gamers have a stronger stage to achieve their targets — and, importantly, we’re inspiring the following era of ladies in our Academies to play soccer with ardour and confidence.”
This collaboration underscores ASMO’s dedication to combining enterprise excellence with social affect. Supporting Al-Qadsiah at a defining time for ladies’s soccer in Saudi Arabia displays that imaginative and prescient, accelerating the sport’s progress and contributing to a future the place ambition is nurtured, obstacles are damaged, and progress is shared.