On Dubai debut
With India’s actual property sector witnessing elevated curiosity from international traders, Chennai-based Casagrand is as a substitute turning its consideration to the Arabian Gulf, extra particularly, the UAE.
The true property firm’s Founder & Managing Director, Arun MN, sat down with Center East Information 247 in Dubai on July 23, 2025, to debate the agency’s plans to enter the Dubai property market, what they count on from the area, and the challenges that include such a transfer.
On this unique interview, Arun shared why Dubai’s regulatory readability and worldwide attraction had been key drivers for Casagrand’s first international foray and the way the corporate intends to place itself within the UAE actual property market amid intense native and international competitors.
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Casagrand, based in 2003, has developed over 40 million sq. toes throughout southern India, delivering residential and plotted improvement tasks to greater than 40,000 clients. It has a big presence in Chennai, Bengaluru, Coimbatore and Hyderabad.
The corporate has confirmed it’ll develop a premium residential undertaking at Dubai Islands, marking its first enterprise within the UAE.
When requested what drew the corporate to the UAE market, Arun mentioned the professionalism and construction of the sector stood out instantly. He noticed that Dubai’s actual property surroundings is extra refined and superior than that of many international markets.
Assembly challenges
He defined that coming into such a market would permit the corporate to “problem itself, be taught from extra developed techniques, and develop when it comes to each functionality and scale”. He admitted the agency might need entered too late, acknowledging that market situations had been much more beneficial just a few years earlier.
In response to a query concerning the aggressive panorama within the UAE, which incorporates each established native builders and different Indian corporations, Arun mentioned Casagrand had been learning the market carefully.
He said that the corporate had benchmarked over 100 developments in Dubai to grasp pricing, facilities, upkeep, and specs. He added that this “data-driven method” helped them align with native requirements whereas incorporating creativity into their design and planning.
He argued that the agency’s technique is concentrated on delivering worth by means of environment friendly pricing, suggesting that Casagrand’s inner margin expectations had been decrease than the trade common. He claimed this might assist them supply barely extra aggressive costs than present gamers within the UAE market.
Requested for his view on the present state of the Dubai property sector, Arun mentioned town had positioned itself as a worldwide funding hub, notably in the true property sector. He famous that worldwide demand was sturdy, with patrons from world wide wanting publicity to Dubai’s progress.
He praised the transparency and construction of the market, saying that the regulatory surroundings made it comparatively straightforward for brand spanking new gamers to enter and function, particularly when in comparison with India, the place he described the method as extra bureaucratic and restrictive.
Conducive Dubai
Arun mentioned Dubai’s openness to international builders and its environment friendly ecosystem made it engaging for corporations with a robust focus and clearly outlined competencies. He additionally acknowledged the flexibleness of the market, referencing the rising variety of property transactions now being executed utilizing digital belongings akin to cryptocurrency.
Talking about Indian traders, who make up a good portion of property patrons in Dubai, Arun mentioned most had been targeted on worth and worth. He advised Indian patrons sometimes needed the very best product on the lowest attainable worth, a sample in keeping with client behaviour within the Indian market.
Arun mentioned Casagrand aimed to maintain costs inside attain whereas complying with Dubai’s requirements and rules.
He additionally commented that Indian builders would possibly supply an extra layer of consolation to Indian patrons. Nonetheless, he acknowledged that main UAE-based builders tended to function with a impartial {and professional} method. He believed this shared cultural familiarity may nonetheless affect purchaser preferences, at the very least amongst some segments.
Requested what challenges Casagrand anticipated because it launches operations within the UAE, Arun pointed to 2 main issues.
First, he famous that the dimensions of funding required to construct at quantity in Dubai was considerably greater than in India.
Second, as a brand new entrant, the corporate would want time to grasp the native market’s dynamics absolutely. He admitted there was a studying curve and that some errors had been possible because the agency adjusted to a brand new surroundings. He added that they might proceed cautiously and make investments time in gaining native data.
He concluded by stating that the corporate was below no phantasm concerning the “degree of competitors” or the “sophistication of patrons in Dubai”. He famous that the transfer was each a strategic and academic resolution for Casagrand and that they had been ready for a long-term dedication within the area.
As Casagrand begins its entry into the UAE actual property market, the agency will probably be judged not solely on its skill to ship competitively priced housing but in addition on how properly it adapts to an surroundings the place regulatory compliance, innovation, and buyer belief are important.
Whether or not the Indian market expertise will translate into success within the Gulf stays to be seen. Nonetheless, the corporate’s cautious but research-driven method signifies a transparent intention to play a protracted recreation in Dubai’s evolving property panorama.
Hero picture: Arun MN, Founder and Managing Director of Casagrand, delivers a keynote at an occasion held in Dubai on July 23, 2025, to announce the corporate’s debut within the UAE. Credit score: Arnold Pinto