Marking the third 12 months as Glastonbury’s Official Automobile Accomplice, a fleet of Defender electrical hybrids will once more help the long-lasting music pageant because the model continues to champion journey and epic experiences on the legendary occasion.
Defender is offering 35 automobiles to the UK-based pageant for 2025, with a complete of 25 Defender 110 plug-in electrical hybrids devoted to chauffeuring headline acts to the 100+ levels throughout the location. Ten extra Defenders are supporting Glastonbury’s operations crew, with two carrying defibrillators equipped by Defender’s objective companion, the British Crimson Cross. Well-known for distinctive all-terrain functionality, the Defenders are completely positioned to help performers, pageant employees and first responders with reaching all corners of the 900-acre website irrespective of the situations. Charging strategies for the electrical hybrids supplied to the pageant embrace profiting from photo voltaic power generated from the onsite photovoltaic array.
Mark Cameron, Managing Director for Defender, stated: “As Glastonbury’s Official Automobile Accomplice for the third 12 months working, we’re proud to proceed to help such an iconic British pageant that celebrates journey, distinctive experiences and the spirit of music – values that are on the coronary heart of the Defender neighborhood. A fleet of succesful, electrified Defenders, constructed for any problem, present dependable, all-terrain mobility to assist hold the pageant working easily, irrespective of the situations.”
Defender evokes exploration and embracing the sudden, making Glastonbury—the last word stay music expertise—a pure match. A vibrant celebration the place music, tradition, and journey collide, the pageant attracts in those that search unforgettable experiences—an ethos that has outlined Defender for generations.
This philosophy has outlined Defender’s in-car expertise, with Physique and Soul Seats in OCTA fashions offering a multi-sensory audio expertise. The revolutionary expertise, developed in collaboration with music trade consultants SUBPAC TM and Coventry College, permits entrance seat passengers to really feel the music in addition to listening to it – for a really immersive soundtrack on each journey.
The model’s affiliation with Glastonbury spans 5 a long time. The Eavis household, organisers of the Worthy Farm occasion since its inception in 1970, use Land Rovers on their farm and in the course of the pageant. Images from the very first Glastonbury in 1970 present a Land Rover Collection IIA in attendance, and Michael Eavis commonly makes use of his shiny purple anniversary version Defender 90, incomes him the nickname: ‘The Landy Man of Glastonbury’.