- Greater than 13,000 benefitted from the marketing campaign which highlighted the risks of pretend QR code utilized in phishing.
- The Heart issued a brand new consciousness booklet to boost neighborhood understanding of the dangers related to unsafe QR codes.
- The marketing campaign contributed to spreading the tradition of digital safety and safe-use practices for contemporary technolog
- DESC emphasised the necessity to adhere to preventive practices as the primary line of protection to guard customers.
Dubai, UAE, 31 October 2025: Dubai Digital Safety Heart (DESC) efficiently concluded “Scan Good” consciousness marketing campaign, a public cybersecurity drive launched throughout Cybersecurity Consciousness Month to advertise secure QR code practices throughout Dubai. The trouble generated vital traction amongst residents, guests, and companies, reinforcing Dubai’s dedication to making a safe and digitally resilient society. The initiative empowered the general public to acknowledge and keep away from fraudulent QR codes that are more and more utilized in digital scams, and fostered a tradition of sensible, aware interplay with fashionable know-how.
The participation befell in an interactive surroundings that blended consciousness, schooling, and hands-on experiences at Khawaneej Stroll in Dubai. The marketing campaign reached and empowered greater than 13,000 people with cybersecurity consciousness, attaining a 99% engagement fee amongst individuals. Over 30 cafés and eating places joined as official “Good Scan Companions,” whereas the marketing campaign’s attain was additional amplified by digital channels, together with social media, video content material, and interactive experiences.
By way of interactive touchpoints, guests discovered secure scanning habits and the important steps of sensible verification earlier than scanning, together with steering on securely dealing with QR codes in every day life. In parallel, DESC launched in depth media outreach by digital channels, together with quick informative movies demonstrating the proper and safe methods to make use of QR codes. To additional help companies, DESC launched a digital information titled “QR Code Safety Suggestions for Public-Going through Companies in Dubai,” which gives sensible directions and finest practices to assist organizations and people safeguard their operations and strengthen buyer belief.
Trusted Cyber Setting
On this regard, H.E Yousuf Hamad Al Shaibani, Chief Govt of DESC, mentioned: “The Scan Good marketing campaign initiative displays our dedication to selling a secure digital tradition in Dubai and empowering our neighborhood to confidently navigate fashionable applied sciences that safeguards the pursuits of people, companies, and establishments alike. As a part of our imaginative and prescient to make Dubai the most secure metropolis in our on-line world, we proceed to introduce forward-thinking initiatives that strengthen cyber consciousness and help safe digital transformation throughout all sectors and advance the objectives of Dubai’s Cybersecurity Technique towards constructing a secure, revolutionary, and resilient digital society.”
The Scan Good marketing campaign was launched to boost consciousness concerning the significance of following correct practices when utilizing QR codes, significantly in public areas the place these codes are broadly used, corresponding to in procuring malls, occasions, vacationer websites, transportation hubs, and authorities companies amenities. The initiative aimed to empower people and companies to guard their private and industrial information from potential digital threats by adopting secure digital practices that align with Dubai’s imaginative and prescient of changing into the most secure metropolis in our on-line world.
Strengthening neighborhood consciousness
The marketing campaign aligns with DESC’s ongoing efforts to develop digital tradition in society, and to supply people and entities with the with the required instruments and data that allow them to guard their information and knowledge when coping with fashionable applied sciences.
The initiative highlighted the dangers ensuing from faux QR codes that could be utilized in phishing operations, putting in malware, or stealing banking and private information. DESC warned that these fraudulent strategies are spreading all over the world, and that adhering to preventive practices is the primary line of protection to guard customers.
The notice content material included sensible pointers on strategies to tell apart between real and counterfeit QR codes, corresponding to noticing variations in paper sort or dimension, the presence of a number of layers, or raised edges. It additionally emphasised the significance of verifying the code’s supply earlier than scanning it, avoiding using any codes not bearing the group’s emblem or commerce title, and guaranteeing that any accompanying hyperlinks are safe and start completely with the HTTPS protocol. The marketing campaign additional urged companies to coach their workers to establish and report any suspicious codes through the ecrime.ae platform.
Supporting a secure transition within the enterprise surroundings
DESC urged people and establishments to stick to digital finest practices when coping with QR codes, primarily guaranteeing that the pages linked to the codes are safe, load shortly, are appropriate with sensible gadgets, are protected by dependable SSL/TLS certificates, and don’t request any delicate private or monetary information from customers. DESC additionally inspired companies to usually confirm the safety of the hyperlinks they use of their digital operations to make sure the safety of their clients and preserve the reliability of the Emirate’s cybersecurity surroundings.
By way of this marketing campaign, DESC confirmed its dedication to guiding industrial, tourism, and repair institutions in Dubai to implement cybersecurity requirements associated to using QR codes, to make sure the safety of buyer information and cut back makes an attempt of fraud or id theft that could be used to hurt shoppers or manufacturers.
DESC emphasised in its marketing campaign the significance of integrating QR codes into authentic printed supplies corresponding to menus and official indicators and never utilizing them as separate strikers which might be simply tampered with. It additionally harassed the necessity to make sure that QR codes hyperlink solely to official and trusted web sites, and to keep away from utilizing shortened hyperlinks or these belonging to 3rd events. Moreover, it emphasised the need of transparency in coping with the general public by displaying the corporate emblem or title alongside every code to ensure credibility.
By way of strategic initiatives like ‘Scan Good’, DESC continues to drive innovation, consciousness, and neighborhood resilience, guaranteeing each particular person turns into a assured and knowledgeable first line of protection within the digital world, all in keeping with Dubai’s imaginative and prescient of making a safer our on-line world.