International MICE Organisation Restricted (GMOLx), in partnership with the Dubai Sports activities Council (DSC), right now introduced the launch of LEVEL UP, a sports activities tech innovation expo devoted to showcasing next-generation applied sciences throughout a number of sports activities. Scheduled to be held from 27-29 November, 2025, at Dubai Harbour, LEVEL UP will deliver collectively over 10,000 international attendees, together with athletes, federations, startups, traders, influencers and media to speed up innovation within the sports activities tech sector, reinforcing Dubai’s place as a global sports activities and leisure hub and a community-centric metropolis.
Internet hosting LEVEL UP in Dubai gives international gamers a strategic gateway into the GCC’s quickly increasing sports activities economic system. Pushed by elevated funding in infrastructure and the rising variety of worldwide sporting occasions, the Center East and Africa sports activities tech market is projected to succeed in USD$3.3 billion by 2030. Dubai is on the coronary heart of this progress, with the sports activities business contributing roughly US$2.5 billion yearly to its economic system, pushed by formidable nationwide methods, a vibrant startup ecosystem, non-public sector initiatives and an lively well being and health group.
LEVEL UP will showcase transformative know-how purposes and superior infrastructure which can be enhancing athletes’ efficiency and revolutionising each established and rising sports activities. Attendees will expertise first-hand the newest improvements in performance-enhancing wearables, immersive fan engagement, stadium safety applied sciences, AI-driven analytics, coaching and rehabilitation options, esports, gaming and media broadcasting. The Expo will highlight the evolution of main sports activities, together with soccer, System 1, cricket, tennis, golf and athletics, alongside breakthrough developments in swimming, horse racing, excessive sports activities and esports, cementing Dubai’s function as a worldwide stage for sporting excellence.
Eisa Sharif, director of Sport Occasions Division at Dubai Sports activities Council, stated: “Dubai is dedicated to internet hosting world-class sporting occasions and community-driven initiatives with innovation on the core. Launching LEVEL UP will present a global platform that fosters a collaborative ecosystem to drive innovation, speed up business progress, and join the complete spectrum of the sports activities tech group. Internet hosting LEVEL UP in Dubai can even provide international gamers entry to a high-growth regional market, connecting them to expertise, capital, and alternative throughout the sports activities tech worth chain”.
The three-day expo will function strategic panel discussions, keynote speeches, interactive showcases, dwell demos, model engagement activations and celeb meet-and-greets. Devoted to participating the broader group, LEVEL UP will host aspect occasions resembling sports activities competitions and tournaments in padel, avenue soccer and basketball, inviting participation from company leaders and native residents. LEVEL UP can even host a prestigious award ceremony, celebrating essentially the most influential sports activities tech startups and business leaders driving international change in sports activities efficiency and fan experiences.
Namir Hourani, Managing Director of GMOLx, stated: “LEVEL UP is designed to interact everybody – from curious younger minds and sports activities fanatics to company leaders and international innovators. Whether or not it is assembly with worldwide celebrities, exploring the newest developments and improvements, or just having fun with an immersive expertise, LEVEL UP guarantees an electrifying and interesting environment for all. At GMOLx, we’re dedicated to delivering world-class international occasions which can be impactful, distinctive, and unforgettable. We sit up for welcoming the worldwide sports activities group to LEVEL UP for what would be the world’s most entertaining sports activities tech innovation expo.”
Consistent with Dubai’s strategic imaginative and prescient to be a number one international vacation spot for sports activities, leisure and tourism, DSC & GMOLx invite worldwide and native organisations to take part in LEVEL UP. This premier gathering gives a pivotal platform to interact in important business discussions, showcase groundbreaking improvements and forge invaluable connections with key decision-makers and pioneers throughout the worldwide sports activities ecosystem, collectively powering the following period of sports activities innovation.
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