The Dubai Media Council has concluded the UK go to of its Media Management Programme, marking a key step in efforts to construct globally aligned media capabilities throughout Dubai’s authorities ecosystem.
The week-long go to introduced collectively 25 members from varied Dubai authorities entities, forming the inaugural cohort of the programme launched earlier this yr by Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council. The initiative goals to develop a brand new technology of media leaders able to shaping narratives that replicate Dubai’s international standing.
Through the go to, members engaged in classes and web site visits centered on media belief, digital transformation, artificial intelligence, and worldwide communication technique. Establishments visited included the Monetary Occasions, Sky Information, Google, the Thomson Basis, and the coverage platform Apolitical.
Highlights of the tour included a keynote on nation branding by the GREAT Britain & Northern Eire Marketing campaign, in addition to a session with the Thomson Basis on international media growth. At Google, discussions centred on the way forward for info within the digital age.
Contributors additionally met with senior diplomats and former UK authorities communication officers to discover finest practices in strategic messaging and public belief. The programme supplied perception into how main establishments are adapting to international shifts whereas sustaining excessive skilled requirements.
Nehal Badri, Secretary Basic of the Dubai Media Council, stated in a press release, “The Media Management Programme is a key ingredient in our technique to boost Dubai’s international media profile by cultivating management expertise able to shaping highly effective, future-ready narratives that may contribute to the emirate’s growth journey.”
“The UK engagement featured in-depth discussions designed to offer insights that not solely assist strengthen Dubai’s authorities communication and media competencies but in addition reinforce town’s place as a number one voice within the worldwide media panorama.”
She additionally added, “Other than data change, the tour aimed to construct a robust community of collaboration with international gamers who can assist Dubai’s imaginative and prescient for media excellence and align communication methods with evolving international requirements.”
Hesham Al Olama, Director of Technique and Efficiency Administration on the Dubai Media Council, added as effectively, “The tour supplied the Media Management Programme members a singular understanding of how establishments can adapt to vary whereas staying rooted within the highest skilled requirements.”
“From strategic diplomacy to data-driven storytelling, the concepts shared throughout this tour will assist the programme’s goal of growing a brand new technology of media leaders who’re outfitted to navigate international shifts with confidence and readability.”
The Media Management Programme was launched in January as a part of the Council’s efforts to strengthen the media sector’s contribution to Dubai’s growth journey. It contains each native and worldwide engagements aimed toward enhancing the capabilities of presidency communication leaders.