The twenty eighth version of Dubai Summer season Surprises (DSS) kicks off tomorrow, reworking the town right into a 66-day summer season playground with the most-value packed programme ever from 27 June to 31 August, 2025. Organised by Dubai Festivals and Retail Institution (DFRE), DSS 2025 guarantees a summer season nicely spent for everybody with hundreds of gives and issues to do, see, uncover, and discover. For the first-time ever, DSS brings a brand-new procuring expertise with three themed procuring seasons to maintain the town buzzing all summer season lengthy, along with show-stopping headline concert events, reside leisure, world-class gastronomy, and far more. The primary wave of flash gross sales and mega raffles commences with Summer season Vacation Provides from 27 June to 17 July, brimming with unique promotions, unbeatable gives, and family-friendly offers throughout greater than 800 manufacturers at over 3,000 retailers.
Take a look at the lineup of occasions and experiences happening within the first week of this epic DSS summer season programme:
- Date: 27 June to 17 July
- Location: Citywide
- About: Summer season Vacation Provides, the primary devoted retail season of DSS 2025, launches with 25 to 75 p.c reductions throughout tons of of collaborating manufacturers citywide, alongside spend-and-win activations at Mercato Mall, Majid Al Futtaim malls, Dubai Pageant Metropolis Mall and Dubai Outlet Mall, loyalty-programme rewards from Tickit and AURA, in addition to the DFRE signature Fortunate Receipt promotion.
Opening Weekend Concerts At Festival City Mall & City Centre Mirdif
- Date: 27 and 28 June
- Location: Dubai Pageant Metropolis Mall and Metropolis Centre Mirdif
- About: Probably the most value-packed version of DSS ever kicks off with an action-packed weekend of reside leisure at Metropolis Centre Mirdif and Dubai Pageant Metropolis Mall. And the very best half? It’s free. On 27 June, Pageant Sq. at Dubai Pageant Metropolis Mall comes alive with America’s Acquired Expertise quarter-finalist dance crew Sabrina and Arab pop artist Reina Khoury, adopted by pioneering Emirati singer Abri & the Band and singer-songwriter Noel Kharman on Saturday, 28 June. In the meantime at Metropolis Centre Mirdif on 28 June, Jordanian indie rock band Jadal and Syrian vocalist Al Shami take to the stage, with roaming entertainers and high-energy reside acts punctuating the mall ambiance all weekend.
- Date: 27 June
- Location: Dubai Opera
- About: Regional pop sensation Jazziyat joins forces with Lebanese vocalist Banah for an electrifying opening-night efficiency. Tickets are on sale now from AED 132.
- Date: 28 June
- Location: Coca-Cola Enviornment
- About: A Khaleeji-pop double-bill that includes Kuwaiti star Mutref Al Mutref alongside Dubai’s personal Miami Band. Tickets are on sale now from AED 150.
Modesh & Dana Appearances
- Date: 28 and 29 June
- Location: Ibn Battuta Mall and The Outlet Mall
- About: Meet Dubai’s favorite characters Modesh and Dana for shock giveaways, photograph ops and family-friendly enjoyable with appearances at Ibn Battuta Mall on 28 June and The Outlet Mall on 29 June.
Dubai Hills Mall Indoor Run Powered By Skechers
- Date: 28 June
- Location: Dubai Hills Mall
- About: Dubai’s favorite summer season competition brings limitless methods to remain lively this season with a sequence of indoor mall runs designed for all ages and skills – good for associates, households, and health followers alike. Excessive-energy mornings of motion, prizes, and enjoyable for everybody kicks off on 28 June at Dubai Hills Mall, inviting associates, households, and health followers of all ages and skills. Individuals can select from 1 km, 2.5 km, 5 km or 10 km indoor routes that wind via the luxurious mall, full with upbeat music, help stations, medals and trophies for the highest three finishers. Registration is now open, beginning at AED 50.
- Date: 27 June
- Location: Dubai School
- About: Veteran Indian slapstick comedian Atul Khatri brings his trademark wit to kick off the weekend. Tickets are on sale now from AED 119.
- Date: 27 and 28 June
- Location: Theatre by QE2
- About: Helen Ward-Jackson will likely be bringing her famed Adele tribute present to Dubai’s Theatre by QE2 for a critically acclaimed reside homage to Adele’s best hits, with gorgeous vocals and stagecraft. Tickets are on sale now from AED 120.
- Date: 28 June
- Location: Zabeel Theatre
- About: A contemporary dance extravaganza fusing modern choreography with immersive set design. Tickets are on sale now from AED 139.
- Date: 29 June
- Location: Jumeirah Zabeel Saray
- About: Punjabi comedy star Jeeveshu Ahluwalia brings his lightning-fast wit and viral sketches on meals, household and life as a Punjabi for one hilarious night time in Dubai. Tickets are on sale now from AED 130.
- Date: 29 June
- Location: Dubai World Commerce Centre
- About: An all-star showcase of Filipino comedians delivering laugh-out-loud stand-up and sketch comedy. Tickets are on sale now from AED 125.
- Date: 3 July
- Location: Dubai Opera
- About: Lebanese indie pioneers Adonis deliver their signature sound and fan favourites like “Regulation Baddak Yani” and “Sawt El Madini” to Dubai for one night time solely. Tickets are on sale now from AED 175
- Date: 27 June to 31 August
- Location: Mercato Mall and City Centre Jumeirah
- About: Buyers at Mercato Mall and neighbouring City Centre Jumeirah have the prospect to dive into day by day circus acts, large slide thrills and weekly raffle attracts for the entire household. Each AED200 spent earns an entry into an unique Dubai Summer season Surprises weekly raffle draw with every weekly winner taking residence AED10,000 in money. Every shopper who scans their receipts on the PrivilegePLUS app can be entered into the grand prize draw to drive off with the all-new Jetour T1 SUV.
Jurassic Café by VOX Cinemas at Mall of The Emirates
- Date: till 23 July
- Location: Mall of the Emirates
- About: Embark on a prehistoric journey harking back to the long-lasting Jurassic Park gates, combining specifically designed themed stations with hands-on interactive components to create a memorable journey for all ages. This unique activation additionally gives a dino-culinary expertise with a bespoke menu to suit the Jurassic theme.
- Date: till 31 August
- Location: Dubai Pageant Metropolis Mall
- About: Soccer followers can immerse themselves in Lionel Messi’s world with interactive video games, photograph ops, skill-challenge zones and unique merchandise.
- Date: 27 June to 31 August
- Location: Citywide
- About: Unlock over 7,500 BOGO gives throughout motels, eating, sights, health and wonder for AED 195, good for households and guests seeking to maximise their DSS financial savings from day one. Legitimate for 3 months from the date of activation and redeemable all seven days of the week, residents and guests can take pleasure in unique financial savings all through the summer season and past.
Dubai Gold & Jewelry Group Raffles
- Date: 27 June to 30 August
- Location: Dubai Jewelry Group collaborating retailers
- About: Dubai Jewelry Group brings the best jewelry gives and golden successful alternatives this DSS. Buyers can take pleasure in as much as 70 per cent off on a shocking number of diamond and pearl items, as much as 50 per cent off on making fees for choose gold jewelry, zero deduction on outdated gold alternate, and complimentary presents with choose purchases. Including to the joy, 30 clients have the prospect to win 12-gram gold bars, with three fortunate winners introduced each week via raffles.
DSMG DSS Marketing campaign
- Date: 27 June to 31 August
- Location: DSMG collaborating retailers
- About: Buyers who spend AED 200 at any collaborating mall will obtain a digital raffle coupon, giving them the prospect to enter an thrilling draw to win considered one of 9 brand-new Nissan Magnite vehicles. With 9 fortunate winners in complete, this thrilling promotion gives each shopper a shot at driving away in fashion this Dubai Summer season Surprises.
- Date: 27 June to 17 July
- Location: Taking part Retailers Citywide
- About: Buyers who spend AED 300 or extra at any of the ten collaborating manufacturers stand an opportunity to win considered one of 10 thrilling prizes awarded day by day. A complete of 210 prizes will likely be given away all through the marketing campaign, together with premium electronics, luxurious watches, and beautiful jewelry.
DSS Win A SOUEAST S06 With Dubai Outlet Mall
- Date: 27 June to 31 August
- Location: Dubai Outlet Mall
- About: Buyers who spend AED200 or extra at any retailer at Outlet Mall stand an opportunity to win a model new SOUEAST SO6 automobile.
Spend and Win a Polestar 4 LRSM at DFCM
- Date: 27 June to 31 August
- Location: Dubai Pageant Metropolis Mall and collaborating BLUE retailers
- About: Store at Dubai Pageant Metropolis Mall from 27 June to 31 August to win a model new ‘Polestar 4 LRSM’. Spend AED300 or extra to enter the unique raffle draw. Plus, fortunate consumers may also win immediate prizes each week.
Interiors Warehouse Sale
- Date: 28 June to five July
- Location: Dubai World Commerce Centre
- About: Debuting as a part of DSS Opening Weekend, this limited-time warehouse sale gives an intensive number of premium furnishings and residential equipment. From sofas and beds to eating units and décor, the gathering spans each traditional and modern types. Buyers can browse items from a number of the world’s most prestigious manufacturers, together with Mariner, Lexington, Giorgio Assortment, Alf Italia, FrancoFerri, Nicoletti, Bernhardt, Uttermost, Decor-Relaxation, Fama, Michael Amini, Theodore Alexander, ART Furnishings, and Scappini.
Visa Jewelry Program for Dubai Summer season Surprises 2025
- Date: 27 June to 30 August
- Location: Dubai Jewelry Group collaborating retailers
- About: Dubai Jewelry Group is teaming up with Visa to launch an unique DSS marketing campaign for Visa Debit and Credit score cardholders. Among the many highlights are immediate cashback on diamond and pearl jewelry purchases and an exciting raffle to win a share of AED 175,000 in jewelry vouchers, with 50 winners every receiving a voucher value AED 3,500.
- Date: 27 June to 31 August
- Location: Majid Al Futtaim Malls
- About: DSS 2025 is getting consumers summer season prepared with 4 million SHARE factors up for grabs from 27 June to 31 August, with spends of AED300 or extra. Scanning receipts into the SHARE app helps 4 fortunate winners take residence 1 million SHARE factors every, the equal of an unimaginable AED100,000 which they will spend throughout 16 procuring malls and over 2,000 shops throughout the UAE.
- Date: 27 June to 31 August
- Location: Taking part manufacturers citywide
- About: Earn factors throughout a variety of classes at fashionable life-style locations for an opportunity to develop into 1 of 5 fortunate winners to take residence AED10,000 every in Tickit factors.
Store. Win. Drive – DSS 2025
- Date: 27 June to 31 August
- Location: Dubai Pageant Plaza
- About: Buyers who spend AED 200 or extra stand the prospect to win considered one of six brand-new SUVs or be amongst 20 fortunate winners of AED 5,000 money prizes.
Summer season at Metropolis Stroll
- Date: 1 July to 31 August
- Location: Metropolis Stroll
- About: Metropolis Stroll is about to develop into a vibrant hub of pleasure throughout DSS – from unique Espresso Raves, to reside leisure and basketball activations for consumers spending AED 100 or extra. Take pleasure in particular summer season dine-out offers with talabat, discover retail gives throughout main shops, and luxuriate in ongoing Enterprise Lunch promotions that promise to make any noon break even higher.
Cool Off this Summer season at The Seashore, JBR!
- Date: 1 July to 31 August
- Location: The Seashore, JBR
- About: Uncover a unprecedented summer season expertise at The Seashore, JBR. Take pleasure in unique in-app dine-in offers with talabat at over 20 F&B retailers, and spend AED 250 or extra at any Pavilion restaurant to enter a weekly draw to win an elevated meal expertise value AED 2,500. Buyers additionally stand an opportunity to win AED 50,000 throughout 5 attracts as a part of the TICKIT summer season promotion..
Dubai Summer season Surprises 2025 is supported by Key Sponsor Business Financial institution of Dubai and Strategic Companions which embrace: Al Futtaim Malls (Dubai Pageant Metropolis Mall & Pageant Plaza), Al Zarooni Group (Mercato Purchasing Mall), AW Rostamani Group, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (Metropolis Centre Deira, Metropolis Centre Mirdif, Mall of the Emirates), Merex Funding (Metropolis Stroll and The Seashore, JBR), and talabat.
For extra info, go to the Dubai Summer Surprises web site and observe @DubaiFestivals on Instagram and TikTok.