“Say YES to Recycling, NO to Carbon Emissions” – This resounding message echoed throughout the UAE as Emirates Environmental Group (EEG) carried out the 29th cycle of its famend Can Assortment Drive, a flagship initiative launched in 1997 that marked the very starting of EEG’s journey to mobilise communities for environmental safety. Over almost three a long time, this landmark marketing campaign has advanced into a strong nationwide motion—galvanising people, establishments, and industries in direction of a collective environmental motion. Standing as a significant testomony to the UAE’s enduring dedication to sustainability, neighborhood engagement and the pursuit of a round financial system, the Can Assortment Drive continues to exemplify how grassroots participation can translate into tangible local weather motion.
On this impactful day, individuals from throughout the Emirates joined forces to advertise the tradition of recycling, useful resource conservation and local weather consciousness. educational establishments, households, companies, authorities our bodies and the hospitality neighborhood alike rallied behind EEG’s name for motion, proving as soon as once more that sustainability within the UAE transcends sectors and generations—it’s a shared responsibility and a proud reflection of the nation’s collective spirit.
The initiative aligns with a number of UN SDGs — Sustainable Cities and Communities (SDG 11), Accountable Consumption and Manufacturing (SDG 12), Local weather Motion (SDG 13), Life Under Water (SDG 14), Life on Land (SDG 15) and Partnerships for the Objectives (SDG 17) — underscoring the facility of shared duty in advancing each nationwide and international sustainability targets.
Key Highlights of the November 2025 Drive
- 12,946 kg of aluminium cans collected on the day
- Over 476,316 kg collected for the reason that inception of the programme
- Participation from greater than 170 entities from all of the seven Emirates
These achievements symbolise the UAE’s rising consciousness of environmental conservation and its ongoing journey in direction of a net-zero future. The collective efforts of all individuals helped forestall roughly 7,150 metric tonnes of CO₂ emissions, instantly contributing to the UAE’s imaginative and prescient of reaching carbon neutrality by 2050.
In her remarks, Mrs. Habiba Al Mar’ashi, Co-Founder and Chairperson of Emirates Environmental Group, stated: “The resounding success of the Can Assortment Drive 2025 stands as a beacon of what might be achieved when a neighborhood unites with function. It exemplifies the UAE’s enduring spirit of solidarity and shared duty, the place people, academic establishments and public & non-public entities come collectively to champion the reason for sustainability. Each can collected represents excess of a metallic— it embodies consciousness, collective duty and a steadfast dedication to defending our planet and shaping a greener, extra resilient future for generations to return.
This initiative additionally superbly aligns with the 12 months of Neighborhood, a nationwide motion that celebrates unity, civic engagement and the collective energy of individuals to create optimistic change. By way of this marketing campaign, EEG reinforces the idea that environmental safety just isn’t a solitary pursuit however a shared nationwide responsibility — one which thrives on cooperation, compassion and neighborhood spirit.”
EEG extends its honest appreciation to all individuals, authorities entities and company companions whose contributions have been pivotal to the success of this marketing campaign. The continued help of presidency companions; Dubai Municipality, Dubai Division of Financial system and Tourism, Dubai Sustainable Tourism, Ajman Tourism and Fujairah Atmosphere Authority — stays important in advancing nationwide initiatives for environmental safety and sustainable improvement.
EEG additionally expresses gratitude to its long-standing company companions, together with American Worldwide Faculty Abu Dhabi (AISA), Abela & Co, McDonald’s UAE, RAK Ceramics, Berkeley Companies, Dutco, Labotel Employee’s Village, ISS Relocations, Globelink West Star Delivery L.L.C, Sharjah Nationwide Lube Oil Co. L.L.C., AG Engineering, Tristar Group and Two Season Resort and Residences; amongst others, for his or her unwavering dedication to accountable company citizenship. EEG additionally extends its appreciation to Al Murad Group for his or her function as Media Associate and Arabia CSR Community because the CSR Associate whose help was essential to the occasion’s success. We want to categorical our honest appreciation additionally to Fortunate Recycling for its skilled recycling providers, which ensures that each can collected is recycled responsibly and effectively within the UAE.
Because the UAE advances its sustainability agenda, EEG stays steadfast in its mission to have interaction, educate and empower communities to take possession of their environmental affect. The Can Assortment Drive is greater than a recycling marketing campaign—it’s a motion that conjures up optimistic change, strengthens partnerships and shapes a cleaner, greener tomorrow.
Allow us to proceed to say YES to recycling and NO to Carbon Emissions, as we collectively work in direction of defending our planet and preserving its sources for generations to return.