Egypt is set to open Turathna 2025, an annual handicrafts and heritage exhibition, on 4 October on the Egypt Worldwide Exhibitions Heart in New Cairo. Held below the patronage of President Abdel Fattah Al-Sisi, the weeklong honest will run by 11 October.
Turathna, Egypt’s largest annual showcase of handicrafts and conventional industries, brings collectively artisans from throughout the nation. The exhibition, which was first launched in 2018, showcases an array of conventional crafts, from handwoven rugs and kilims to pottery, ceramics, embroidered materials, jewellery, baskets, and handcrafted furnishings, celebrating cultural range and centuries-old craft traditions, usually reimagined with a recent aptitude.
The honest offers free admission and a market alive with coloration and craftsmanship. Guests can browse 1000’s of handmade items, many supplied at aggressive costs and beneficiant reductions, making the occasion as a lot a cultural celebration as it’s a purchasing vacation spot.
Organized by the Micro, Small, and Medium Enterprises Growth Company (MSMEDA), the occasion has develop into one of many nation’s most distinguished showcases for conventional crafts and artisanal work, attracting members from throughout Egypt, notably Higher Egypt, Sinai, and border areas, in addition to attracting 1000’s of native and worldwide guests.
The seventh version will likely be a dedicated pavilion for artists from Halayeb and Shalateen, the place dozens of younger girls will showcase handmade jewellery and crafts impressed by Egypt’s southern heritage.
These crafts are a standard artwork kind and supply sustainable livelihoods, which could open new advertising and marketing horizons within the home market in addition to export alternatives, on condition that the exhibition attracts worldwide guests.
This yr’s version will bring together greater than 1,000 exhibitors representing 32 craft sectors, together with 56 non-governmental organizations, in line with Rahmy. About 34 p.c of members are first-timers, with girls accounting for 62 p.c of all exhibitors, alongside a notable presence of in another way abled artisans.
Rahmy confused that President Abdel Fattah Al-Sisi’s sponsorship of the exhibition signaled his dedication to small and medium enterprises, stressing the significance of state help to create secure jobs for younger women and men, contributing, in flip, to the event of the nationwide economic system.
The exhibition additionally offers alternatives for these focused on advertising and marketing, coaching, and studying about MSMEDA’s providers by its devoted “Our Companies” pavilion, serving to new entrepreneurs launch their very own ventures or supporting present initiatives.
Whereas income from earlier years was not disclosed, the sixth version of the Turathna exhibition in 2024 aimed to generate EGP 235 million (USD 4.9 million) in gross sales.
The Turathna exhibition continues to be one among Egypt’s most distinguished cultural and financial occasions, combining the preservation of conventional crafts with new alternatives for artisans throughout the nation.