In Egypt’s fast-growing e-commerce market, money stays king. However whereas Money on Supply (COD) gives comfort and belief for patrons, it continues to trigger main complications for on-line retailer homeowners, notably on the subject of faux or fraudulent orders.
For small and medium-sized companies counting on platforms like Shopify, COD can result in transport pricey orders that by no means attain an actual buyer. Whether or not it’s faux telephone numbers, incorrect supply addresses, or buyers with no intent to comply with via, these sorts of orders can shortly drain sources and eat into earnings.
Enter Xtnd, a Cairo-based startup providing an answer constructed particularly for the Egyptian market.
A Native Resolution to a Native Drawback
Xtnd’s new product, the OTP – COD Order Verification app, helps on-line shops working by way of Shopify to confirm orders earlier than transport them out. The idea is easy however highly effective: after a buyer locations a COD order, the app sends a One-Time Password (OTP) by way of SMS, or a affirmation hyperlink by way of e-mail. The order is barely confirmed as soon as the client verifies it.
If the client doesn’t reply, the order is routinely flagged as high-risk, giving retailer homeowners the power to pause or cancel the cargo earlier than losing money and time.
“We constructed this app to unravel a really actual ache level that e-commerce companies face day by day,” mentioned Xtnd founder Moustafa Gouda. “The purpose is to assist shops lower down on faux orders whereas nonetheless providing the fee methodology prospects desire.”
Designed for Egypt, Constructed for Shopify
In contrast to different verification instruments that depend on costly worldwide SMS gateways, Xtnd’s app makes use of native Egyptian SMS suppliers, which considerably reduces the associated fee for companies. It additionally helps sending messages from the official commerce identify of the shop, offered the enterprise is commercially registered.
Key options embody:
- Versatile verification: Clients can confirm their order by way of SMS or e-mail
- Actual-time danger filtering: Orders with out verification are flagged routinely
- Native SMS pricing: Much more inexpensive than apps constructed for different areas
- Free trial: Companies can attempt the app while not having business registration
- Clear buyer information: Verified telephone numbers and emails assist with future advertising and marketing
The app integrates straight with Shopify and works seamlessly within the background for all COD orders. Meaning no coding or technical setup is required.
A Smarter Method to Deal with COD
In line with Xtnd, greater than 70 p.c of internet buyers in Egypt select COD. But many companies lose hundreds of kilos every month because of fraudulent orders and returned objects.
“It’s a big frustration for a lot of Egyptian companies,” mentioned Gouda. “Tens of millions of kilos are misplaced every year throughout the nation due to this.”
By including a easy verification step, Xtnd’s app goals to convey each effectivity and belief again to the transaction.
Notably, the app doesn’t intervene with pay as you go on-line orders. If a buyer has already paid, the order goes via with none further steps, sustaining a clean expertise.
An Simple Win for E-Commerce in Egypt
Xtnd’s Shopify app gives a light-weight, domestically tuned repair for one in all Egypt’s most irritating e-commerce issues. For enterprise homeowners making an attempt to develop their on-line presence whereas managing rising logistics prices, the app presents a sensible manner to make sure they’re solely transport to prospects who genuinely need their merchandise.
The app is now reside on the Shopify App Store, and Xtnd is providing free SMS credit for brand spanking new customers who wish to check it out. Customers can use the promocode EST2025 to check the app with 25 free SMS messages and 25 free emails.
In a market the place belief is essential and margins are tight, instruments like these might assist Egypt’s digital retailers take the following step, one verified order at a time.