QUBE Improvement, a famend actual property developer recognized for creating uniquely designed communities throughout the UAE, along with The Lux Collective, the award-winning international hospitality group behind the flagship model LUX*, have formally damaged floor on ELIRE – a landmark branded residence venture in Dubai that might be managed by LUX*. It marks the formal begin of building for the visionary growth that’s set to raise life-style dwelling within the metropolis by a refined mix of structure, hospitality and luxurious experiences. This like-minded collaboration additionally ushers within the Center East debut of LUX* branded residences.
Situated in Enterprise Bay, the venture will function 100 unique luxurious residences designed with a definite fashion rooted in gentle, surrounding house and sensory connection. The longer term residents will get pleasure from absolutely built-in hospitality providers managed by LUX* branded residences, below The Lux Collective, a few of which might be private concierge, housekeeping, spa, non-public eating and personal chauffeur providers. Part 1 of gross sales is now underway, with a restricted launch of absolutely furnished 3- and 4-bedroom duplex residences that includes expansive layouts and luxurious finishes.
As QUBE Improvement expands within the Center East and UAE, ELIRE is about to change into a benchmark for branded residential dwelling in Dubai with LUX* on the helm. The venture brings collectively QUBE’s growth experience with The Lux Collective’s dedication to people-centric, sustainable hospitality. With handover anticipated in 2028, the event aligns with the rising demand for branded residences that provide built-in life-style providers and long-term worth.
Egor Molchanov, CEO of QUBE Improvement, commented: “Breaking floor on ELIRE is a significant step ahead for QUBE Improvement. This venture displays our perception in constructing with intention, care and lasting worth. We don’t simply construct to ship; we construct to endure. In partnership with The Lux Collective, we’re making a residential expertise that brings collectively trendy worldwide requirements with a robust sense of native identification. All of our luxurious residences are designed to be timeless, each in its structure and in the best way they are going to serve the individuals who will name them dwelling.”
Olivier Chavy, CEO of The Lux Collective, added: “With our progressive international progress technique and give attention to the Center East area, we’re proud to deliver our luxurious flagship model LUX* to Dubai. This partnership with QUBE Improvement displays our shared values of sustainability, innovation and excellence. ELIRE Managed By LUX* might be a brand new expression of our model in an city setting by the LUX* branded residences. We look ahead to welcoming residents on a journey of refined dwelling.”
This growth marks a defining addition to QUBE Improvement’s increasing portfolio of landmark initiatives. Being extra than simply one other branded residence, ELIRE Managed By LUX* is about to reshape the true property panorama and reinforce Dubai’s place as a worldwide chief in luxurious actual property. With its daring imaginative and prescient, refined design, and world-class resort partnership, it should set a brand new business customary for what trendy branded residences must be.