The longer term Audi F1 Crew and adidas are saying a multi-year partnership that can see the German sporting items producer develop into the crew’s official attire companion. The gathering, which will likely be launched earlier than the beginning of the 2026 season, goals to mix trendy designs, which impress due to their readability and precision, along with cutting-edge expertise.
As a part of the partnership, adidas and the long run Audi F1 Crew are working intently collectively to develop a complete assortment of high-performance tools – fulfilling particular necessities – for the drivers, mechanics, engineers, and different crew members on the monitor. The frequent objective is to create useful merchandise that present the crew with the absolute best assist for his or her each day work and promote peak output. In a sport that thrives on steady progress, the gathering additionally units new traits in motorsport tradition – characterised by state-of-the-art adidas expertise and a contemporary, revolutionary method for the paddock and past.
As followers are on the coronary heart of this partnership, adidas and the long run Audi F1 Crew have embraced their ardour for the game from the very starting, shaping a collaboration that goes past the mere growth of attire. United by a shared cultural ardour for sports activities and innovation and emotional design, the 2 manufacturers will launch an unique product line of attire, footwear, and equipment worldwide — even earlier than the primary race — giving followers the chance to indicate their solidarity with the crew.
Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Administrators of Sauber Motorsport AG: “adidas and Audi have a long time of collaboration in top-level sports activities – constructed on shared values and the need to encourage by efficiency. Our partnership in Components 1 goes far past the pursuit of innovation and peak efficiency: it combines the strengths and visions of two progressive manufacturers.” The upcoming adidas assortment will likely be characterised by readability and precision, similar to Audi’s new design philosophy. “The truth that we’re shaping our model’s entry into the premier class of motorsport along with adidas underscores the nice belief and appreciation we now have for our collaboration.”
Bjørn Gulden, CEO of adidas: “We’re very proud to companion with the long run Audi F1 crew and assist their debut into the very best stage of competitors for the game. Bringing collectively the long-lasting 4 rings and our three stripes to the 2026 paddock marks an thrilling new chapter in motorsport. As a part of our ongoing dedication to F1, this partnership showcases our give attention to collaborating with manufacturers rooted in shared beliefs and revolutionary views, on and off the monitor. We’re very a lot wanting ahead to unveil all that we now have deliberate as we glance to allow the drivers and the crew to succeed and have interaction a brand new era of motorsport followers!”
Jonathan Wheatley, Crew Principal of the long run Audi F1 Crew: “This partnership brings collectively two iconic manufacturers – the 4 rings and the three stripes – on a world stage and it represents a daring step ahead in our journey to the grid because the Audi F1 Crew. With adidas, we’re equipping our individuals with elite technical sporting gear that enhances efficiency the place it issues most. Past racing, we share a dedication to creating an influence off the monitor by innovation, fashion and a relentless pursuit of excellence. Collectively, we are going to create daring model activations and groundbreaking experiences.