Beneath the esteemed patronage of the Ministry of Local weather Change and Atmosphere and in collaboration with key municipal and governmental companions throughout the nation and in strategic affiliation with the Fujairah Pure Assets Company, the 24th cycle of the Clear UAE marketing campaign, organised by the Emirates Environmental Group (EEG) reached its 2nd station – the Emirate of Fujairah on Monday, 8th December.
Towards the backdrop of Fujairah’s putting pure landscapes, the marketing campaign as soon as once more demonstrated the facility of neighborhood engagement and environmental stewardship. Overlaying an expansive space of three kilometers, a devoted staff of 250 members got here collectively—united of their dedication to defending the UAE’s distinctive atmosphere. Outfitted with specifically designed cotton T-shirts, caps, cotton gloves and biodegradable rubbish baggage, members labored collectively to take away 3,272 kilograms of waste, along with 100 kg of plastic and 200 kg of scrap metallic. Volunteers additionally took half within the essential activity of segregating recyclables from the overall waste, making certain that every one recoverable supplies had been redirected to native recycling services for correct processing and reuse.
Welcoming members, Dr. Habiba Al Mar’ashi, Co-founder and Chairperson of EEG, delivered an inspiring deal with, stating: “The Clear UAE marketing campaign continues to face because the flagship nationwide sustainability initiative that strengthens the tradition of environmental accountability and neighborhood motion throughout the nation. Yr after yr, we witness exceptional participation that reinforces the UAE’s dedication to sustainability. As an accredited organisation of the United Nations Atmosphere Programme and the United Nations Conference to Fight Desertification, EEG stays devoted to contributing meaningfully to the United Nations Sustainable Growth Objectives.”
She additional added:
“The worth of the Clear UAE marketing campaign lies far past waste assortment. It’s a complete consciousness motion that promotes collective accountability and constructive behavioural change. Defending the environment is a shared responsibility and thru this initiative, we reaffirm our dedication to preserving the UAE’s pure magnificence and environmental heritage. We name upon all sectors of the society to hitch these efforts to make sure a cleaner, more healthy and extra sustainable future for generations to return.”
Dr. Al Mar’ashi emphasised that every one EEG programmes are designed in alignment with international environmental aims and grounded within the guideline of “Assume globally, act regionally.” The Clear UAE marketing campaign continues to be an embodiment of this dedication, immediately supporting a number of United Nations Sustainable Growth Objectives by means of its nationwide impression.
His Excellency Eng Ali Qassem, Director Common of the Fujairah Pure Assets Company, affirmed that the Company’s annual participation within the “Clear UAE” marketing campaign displays its technique of supporting nationwide initiatives aimed toward defending the atmosphere and selling a tradition of sustainability throughout all segments of society
He famous that this participation underscores the Company’s ongoing dedication to enhancing environmental accountability and interesting households and people in preserving the cleanliness of the emirate and safeguarding its pure sources, in alignment with the UAE’s imaginative and prescient for a extra sustainable future
His Excellency Qassem added that the Company will proceed to assist initiatives that strengthen neighborhood partnerships and instill constructive environmental behaviours amongst households and future generations
Dr. Al Mar’ashi prolonged deep gratitude to the Major Sponsors — McDonald’s UAE and Salik. She additionally recognised the important function of the Help Sponsors — CANPACK Center East, Dubai Investments and Farnek — whose dedication ensured the seamless implementation of actions on the bottom. Appreciation was additional prolonged to the Technical Associate, ADNOC.
Further gratitude was conveyed to the CSR Associate, the Arabia CSR Community, and the devoted Logistical Supporting Entities, together with Abela & Co., Almarai, Aster Group, Del Monte, Fujairah Plastic Factories and Oasis Water Firm — every enjoying a significant function in supporting volunteers and enhancing marketing campaign effectivity.
EEG additionally acknowledged the invaluable contribution of its Media Companions — Al Murad Group, Channel 4, Gold 94.7 FM, Radio 4, biz Immediately, CPI Business, Gulf Information, and Pan Asian Media — whose efforts significantly amplified the marketing campaign’s attain and impression throughout the UAE.