Saudi Gazette report
RIYADH — The Ministry of Human Assets and Social Growth has proposed a set of rules for promoting home labor providers, aiming to guard employees’ dignity, curb deceptive promotions, and guarantee transparency.
The draft “Rules for Promoting Home Labor Companies,” posted on the “Istitlaa” public session platform, prohibits advertisements containing phrases or phrases that might undermine the dignity of overseas or home employees.
It additionally bans false or deceptive claims that might deceive prospects, whether or not immediately or not directly.
Beneath the proposed guidelines, the ministry’s identify or logos — in addition to these of associated platforms comparable to “Musaned” or “Ajeer” — can’t be utilized in ads.
Adverts have to be in Arabic, although extra languages are allowed if the content material matches the Arabic model.
They have to additionally show the licensed service supplier’s identify, brand, registered trademark, and an announcement confirming the service is offered by a licensed entity.
The rules prohibit displaying people or utilizing caricatures with out their consent, and ban the posting of pictures or movies of employees in search of job transfers on social media, permitting solely résumés with the employees’ approval.
Group interviews are forbidden, with solely particular person interviews permitted, and advertisements might not discriminate primarily based on nationality, faith, price, or wage — for instance, through the use of phrases like “finest nationality,” “lowest wage,” or “most well-liked faith.”
The draft additionally forbids suggesting that employees bear any monetary prices for service transfers or that intermediaries obtain charges beneath any identify exterior the official cost channels.
All funds have to be processed completely by means of the Musaned platform, whether or not for recruitment mediation or service transfers.
These guidelines would apply to recruitment businesses, labor service suppliers, advertisers, and all people or entities — residents, residents, or companies — promoting by means of any medium, together with social media, advertising and marketing platforms, cellular messages, e mail, digital apps, and roadside billboards.
The ministry mentioned the proposal seeks to ascertain clear requirements for promoting content material, cut back random and deceptive advertisements, shield each customers and employees, and reinforce compliance with Saudi labor legal guidelines governing home labor recruitment and providers.