Since 1975, Oakley has pioneered sport and tradition by breakthrough know-how and future-forward design. And now, Meta and Oakley are teaming as much as ship a brand-new class of Efficiency AI glasses.
Oakley Meta glasses are a brand new product line that may mix Oakley’s signature design DNA with Meta’s industry-leading know-how to provide you deeper insights into your bodily capabilities and make it easier to share your greatest wins—on and off the sector. The road will launch in a brand new international marketing campaign starring Staff Oakley athletes: World Cup winner Kylian Mbappé and three-time Tremendous Bowl MVP Patrick Mahomes.
“For 50 years, we’ve been pushing the boundaries of what’s doable, obsessive about fixing unsolved issues,” stated Caio Amato, World President of Oakley. “Along with Meta we’re setting new bounds of actuality – It’s not solely about pushing ahead efficiency, but additionally about amplifying human potential as by no means earlier than. And that is simply the primary chapter of a brand new period for sports activities.”
“This marks a daring new chapter in our wearables journey. With Oakley’s iconic design legacy and Meta’s breakthroughs in AI and spatial computing, we’re setting a brand new commonplace for the {industry},” stated Rocco Basilico, Chief Wearables Officer at EssilorLuxottica. “It’s a part of a broader multi-brand, multi-technology technique that displays the dimensions of our ambition: to construct a linked eyewear class that spans existence, communities, and use circumstances. We’re combining design, utility, and emotion to deepen human connection and unlock new potential by the lens of each model we contact. And there’s way more to come back.”
Introducing Oakley Meta HSTN
Our first product for athletes and followers alike, Oakley Meta HSTN (pronounced HOW-stuhn) combines daring aesthetics with cutting-edge tech. Seize the motion fully hands-free with the built-in digital camera and share your distinctive POV. Get pumped up together with your favourite playlist, hearken to podcasts, and extra, due to highly effective open-ear audio system seamlessly built-in into the frames. And with an IPX4 water resistance ranking, you’ll be able to push your self to the outer limits of your potential.
“Glasses have emerged as the perfect instrument for folks to hearken to music, seize movies, and get the assistance of a strong AI assistant”, stated Alex Himel, VP of Wearables at Meta. “We’re happy with the success of Ray-Ban Meta glasses and excited to now develop our work with Oakley, essentially the most iconic eyewear model in sports activities innovation. Our groups have been working collectively for years to grasp the distinctive wants of athletes, and we are able to’t wait to ship new experiences that combine into their on a regular basis life, each on and off the sector.”
Oakley Meta HSTN is taking the sport to the subsequent stage with options that signify the evolution of AI glasses:
- Extra Battery Stamina: Oakley Meta HSTN can even present 40% longer battery life, lasting as much as eight hours of typical use and as much as 19 hours on standby. The glasses additionally include a charging case that may ship as much as 48 hours of charging on the go.
- Increased Decision Digital camera: Oakley Meta HSTN, the primary product within the assortment, will embrace key tech enhancements, together with Extremely HD 3K recording, so movies might be clearer and better decision than Full HD (1080p).
- Meta AI meets Efficiency AI glasses: With Meta AI, your private AI assistant, in-built, athletes can get extra out of their Oakley Meta HSTNs proper out of the field. For instance, you’ll be able to stage up the competitors in an entire new method when enjoying a spherical of golf. Have to know the way the wind goes to have an effect on your drive? Ask, “Hey Meta, how robust is the wind right now?” and channel your internal Staff Oakley Athlete J.R. Smith. Or, like Boo Johnson, report epic moments and submit to Tales, hands-free, by saying “Hey Meta, take a video.” Get solutions to a variety of questions, whether or not you’re enhancing your sport or checking the surf situations.