Constructing on the success of earlier years, the 2025 marketing campaign embraces a broader culinary canvas— that includes meat, greens, and oceanic delicacies. The result’s a curated showcase of 30 beautiful pairings, all crafted to spotlight sake’s potential to raise flavours throughout various cuisines, from Western and Indian to Mexican, Australian, and Thai.
Among the many 15 collaborating venues are the Michelin-starred Bar.Kar KL Restaurant, the Mediterranean-inspired Michelle Butcherie & Kitchen in Johor Bahru, Penang’s charming Platta Café & Eating, and Ipoh’s ingenious Opëam. Every has composed its personal culinary overture—pairing sake with dishes that span from flame-grilled meats to delicate seafood and citrus-laced greens. These collaborations replicate not solely the breadth of Malaysia’s eating scene but additionally the boundless adaptability of Japanese sake, inviting gourmets to savour in sudden, unforgettable methods.
Ms. Akiko Onishi, Senior Director of JFOODO, remarked, “This yr’s marketing campaign is a celebration of culinary range and the refined brilliance of Japanese sake. With Uncover New Harmonies with Japanese Sake, we invite diners throughout Malaysia to expertise sake not simply as a standard beverage, however as a flexible companion to world delicacies. Whether or not you’re a sake veteran or a curious newcomer, this month-long celebration guarantees a journey of style, custom, and discovery.”
Hashtag: #pairwithsake #japanesesake #discovernewharmonies
https://www.jetro.go.jp/en/jfoodo/
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About JFOODO
JFOODO, which stands for The Japan Meals Product Abroad Promotion Middle, was established in 2017 by the Japanese authorities as a part of the Japan Exterior Commerce Group (JETRO). JFOODO collaborates with business companions to showcase the standard, range, and authenticity of Japanese meals and drinks via numerous campaigns and occasions. The mission is to boost the export of Japanese agricultural, forestry, fishery, and meals merchandise and to model and promote these merchandise globally.
In Japanese, tradition will be expressed as 「風土」(pronounced as “fudo”), which by the way rhymes with “JFOODO.” The title additionally displays their aspiration to extend worldwide recognition and appreciation for Japanese meals, akin to how different facets of Japanese tradition have gained worldwide acclaim. In Japanese, the kanji character「道」(learn as “dō”) symbolises “the way in which” or “the code.” JFOODO strives to embrace and promote “the way in which of meals” alongside Japanese tradition to captivate world audiences and domesticate a deep appreciation for Japanese meals and its wealthy heritage.
Examine the official web site for extra data: https://www.jetro.go.jp/en/jfoodo/
