Picture credit score: International Village/Web site
Dubai: The Basic Directorate of Identification and Foreigners Affairs – Dubai (GDRFA Dubai) has kicked off the second version of its “Love Emirates” initiative, following the robust response it obtained throughout final yr’s launch.
The marketing campaign kinds a part of the UAE’s Yr of Group and is designed to spotlight values of unity, belonging and shared identification amongst residents, residents and guests.
This yr, the celebrations are being held at International Village, which is marking its thirtieth season as one of many nation’s hottest cultural and tourism locations. The placement, identified for showcasing traditions from world wide, mirrors the UAE’s fame as a spot the place individuals of various backgrounds stay and join.
Working from November 20 to 30, the brand new version options an expanded digital and interactive platform. Guests can participate in on-ground actions, visible shows, video options and social media engagement, all centered on the “Love Emirates” theme.
GDRFA Dubai mentioned the initiative goals to strengthen group ties and encourage direct interplay between authorities entities and the general public. It additionally highlights artistic approaches to celebrating nationwide identification and selling a way of belonging.
In accordance with the authority, the marketing campaign helps social cohesion, reinforces the UAE’s place as a worldwide hub of cultural variety and coexistence, and displays GDRFA Dubai’s ongoing dedication to community-focused programmes that improve high quality of life and share the UAE’s story with the world.