Maserati has raised the curtain on the world premiere of the brand new MCPURA tremendous sports activities automobile, an expression of the purest essence of power and efficiency the Trident manner. The brand new masterpiece, 100% made in Italy, was unveiled on the Goodwood Pageant of Velocity 2025, the worldwide occasion that yearly celebrates essentially the most iconic automobiles and essentially the most extraordinary performances within the evocative setting of the South Downs Nationwide Park, West Sussex.
An evolution of the MC20 Halo Automobile – which in 2020 launched a brand new period for the model – the brand new MCPURA takes up its spirit and amplifies it to its most intense and refined type. The work has centered on the outside design, supplies and inside finishes, however the core stays the identical: the highly effective and unmistakable 630-CV V6 Nettuno engine, a logo of Maserati’s ardour for efficiency. In any case, MCPURA encompasses all the pieces that makes the Maserati driving expertise distinctive, i.e. the flexibility to attach with out filters with the driving force, transmitting essentially the most excessive magnificence, exhilarating driving efficiency and timeless artisanship.
Pure magnificence, character and emotion. The title itself reveals the essence of a mannequin designed to embody, in its most concentrated type, essentially the most genuine values of the Trident. It’s no coincidence that an iconic system was chosen for the launch marketing campaign: E = MCPURA. Highly effective hyperbole, impressed by Einstein’s principle of relativity, which celebrates an power with the capability to multiply till it turns into a pure expression of excellence.
Santo Ficili, Maserati COO, said: “With MCPURA, Maserati is as soon as once more regaining its rightful place: on the high and in its stomping floor. Each variations – coupé and Cielo – are created at our historic Modena facility, the place the guts of the Trident has been beating for nearly 90 years. That is the place all the MCPURA manufacturing course of takes place: we produce the Nettuno engine, assemble every element and perform essentially the most unique customisation on the Maserati Officine Fuoriserie. Modena isn’t just our headquarters; it kinds a part of our identification. We’re the oldest automotive marque within the Motor Valley, an space we now have helped to construct and that we proceed to characterize world wide. From there, we proudly inform the story of Italian excellence and luxurious”.
At Goodwood, the brand new tremendous sports activities automobile was introduced within the subtle Ai Aqua Rainbow physique color – designed as a part of the Maserati Fuoriserie customisation programme, in a matte model for the coupé and in gloss for the MCPURA Cielo – which, in its very title, is harking back to mild in motion. It’s a blue that modifications within the solar, producing a rainbow impact. It’s impressed by the prism: breaking down white mild, then capturing all its aspects and creating a singular and pure color. The Trident on the grille and the C-pillar, and the insignia on each side of the automobile are in a magenta color with blue mica, making the mixture much more elegant. The brand in the identical color can also be repeated in the midst of the edges, with a selected burnished diamond-cut end. In distinction to the respective our bodies, the small print are in gloss on the coupé and matte on the convertible. Lastly, the standout options in each automobiles are the seats in Alcantara Ice, laser-etched to convey out the Trident with brand-new visuals. The ensuing picture is each futuristic and sporty with a double-sided backing, an iridescent purple with blue and an iridescent blue with purple, which reinforces the kinds and takes up the identical shades of the outside particulars. The “lasered” processing is used to convey three-dimensionality, creating a mix of the sporty magnificence of Alcantara.
The color palette accessible for the MCPURA is eye-catching and evocative; it consists of a choice of totally different physique colors specifically designed for the brand new tremendous sports activities automobile, with a powerful reference to each the Italian spirit and Maserati’s iconic heritage. Three improvements stand out: the brand-new Satan Orange, a mix of vibrant power and audacity; and the elegant dual-layer metallic Verde Royale and Night time Interplay, two subtle and opulent shades to emphasize the position of the MCPURA because the Maserati model’s new standard-bearer, the epitome of Italian luxurious world wide.
The color palette has subsequently been additional expanded, partly because of the a number of prospects for customisation provided by Maserati Fuoriserie programme, together with over thirty physique colors, whether or not strong, metallic, three-layer, four-layer or matte.
Out there instantly in coupé and convertible variations, the brand new MCPURA has 4 distinctive options: the carbon-fibre physique; the Maserati-patented V6 Nettuno engine; the “Butterfly” doorways; and the retractable glass roof, for the convertible model (MCPURA Cielo). Particularly, the carbon-fibre monocoque pairs rigidity and lightness, a lot in order that the full weight is available in at below 1,500 kg. Because of its energy output of 630 CV, it comes out finest at school in weight/energy ratio: 2.33 kg/CV.
MCPURA also can rely on the ability of the now-iconic V6 Nettuno engine, the results of a real technological revolution, coated by worldwide patents and 100% made at Maserati, which noticed the sunshine along with the MC20. Particularly, the three.0-litre twin-turbo delivers 630 CV at 7500 rpm and 720 Nm of torque from 3000 rpm. The facility-to-weight ratio is 210 CV/litre. This engine’s secret lies within the modern pre-chamber combustion system that includes twin spark plugs. This expertise is derived from System 1 and – because of Maserati because the patent holder – is now accessible in an engine destined for the street.
The third hallmark of the MCPURA is the “Butterfly” doorways, to enhance entry to the passenger compartment and concurrently reveal the carbon-fibre construction of the chassis. Lastly, within the Cielo model, MCPURA introduces a retractable roof in polymer-dispersed liquid crystal (PDLC) glass, the primary to take action in its class, with the flexibility to modify from opaque to clear in a single second. The onboard expertise thus turns into multi-faceted: all-encompassing with the roof closed and opaque; a singular “sky feeling” when the roof is clear; holistic with the highest down.
The MCPURA is produced on the historic Maserati plant on Viale Ciro Menotti, Modena, the place along with the Nettuno engine, the GT2 Stradale and – from This autumn 2025 – the long-lasting GranTurismo and GranCabrio are additionally made. The plant stands out for its innovation and artisanship partly because of the Officine Maserati Fuoriserie, a not too long ago opened area devoted to essentially the most refined customisation on the Home of the Trident. As such, MCPURA completes its 100% made in Modena path from growth to manufacturing, all the best way to the paintwork of the Fuoriserie variations within the new paint outlets.