NielsenIQ (NIQ) (NYSE: NIQ), a number one world client intelligence firm, immediately introduced an enhancement of its GfKnewron® Shopper platform, now together with AI-Powered Shopper Voice. The market, client, and model intelligence platform now delivers the patron voice in their very own phrases – shopper’s verbatim feedback a few model, its retail companions, and potential rivals. By integrating the most important latest purchaser survey for Tech & Durables with NIQ’s sturdy point-of-sale monitoring knowledge, GfKnewron® Shopper delivers insights based mostly on over 1 billion gross sales transactions globally. This AI-powered enhancement empowers manufacturers and retailers to maneuver past measurement to motion utilizing client insights on the why, the who, and the how behind their purchases. The answer will likely be on show at IFA in Berlin, on September 5 – 9, 2025.
NIQ’s newest enhancements introduce two highly effective AI-enabled options that analyze shopper verbatims to offer:
- Abstract of verbatims and context to assist manufacturers higher perceive the drivers of client shopping for and proposals
- Evaluation of 160,000 particular person verbatim feedback to establish areas of product enchancment
“Our capacity to decode buyer suggestions is reworking how we predict and personalize each step of their journey,” stated Julian Baldwin, President, Know-how and Durables, NIQ. “Mixed with survey and market knowledge, AI-Powered Shopper Voice on GfKnewron® Shopper will allow sooner decision-making, improved buyer loyalty & satisfaction, and execution with precision.”
Key highlights
This enhancement solves a vital hole for retail and model groups, shifting past surface-level metrics to uncover the actual drivers of customer sentiment:
- Deeper understanding of the drivers of name and retailer Internet Promoter Scores (NPS)
- Determine model and retailer strengths and weaknesses with key verbatim matters coded into quantified insights
- Drive effectivity – generate on demand 100-word summaries of customer verbatims in real-time
- Accessible in 15 markets throughout APAC, Europe, LATAM, and all GfKnewron® client shoppers.
GfKnewron® Shopper is trade’s trusted point-of-sales knowledge platform empowering manufacturers with a transparent view of customer spending, model efficiency, and market share—delivering actionable insights to raise retail methods with confidence. To ebook an appointment for a demo, click on here.