Nirvana Holding, in collaboration with 9Yards Communications, has introduced the signing of an official sponsorship settlement with Emirati powerboat racer Alia Abdulsalam Firoz. Beneath the settlement, each entities will function the official suppliers of journey, tourism, and media companies for her native and worldwide participation in System 4 Powerboat World Championship.
This initiative displays the shared dedication of each corporations to supporting nationwide expertise and empowering Emirati ladies throughout varied fields – significantly within the realm of marine sports activities – whereas additionally enhancing their presence on regional and international platforms.
The settlement was signed within the presence of Mr Omar Al Ali, CEO of Nirvana Holding, who affirmed that supporting Alia Abdulsalam displays the Group’s imaginative and prescient of actively contributing to the event of Emirati sports activities. He said: “We’re proud to sponsor the primary Emirati lady to compete in F4 Powerboat World Championship, and we firmly consider in her distinctive potential to characterize the UAE on the worldwide stage. This partnership underscores our ongoing dedication to supporting Emirati champions and shaping inspiring success tales.”
For his half, Omar Sarieddine, Deputy CEO of 9Yards Communications, stated: “At 9Yards Communications, we’re proud to be a part of this inspiring partnership that brings collectively sport, ambition, and empowerment. Supporting racer Alia is a continuation of our dedication to championing nationwide expertise and highlighting Emirati success tales – significantly in fields that demand extraordinary ardour and perseverance. We consider that media performs an important position in showcasing such achievements, and we are going to leverage our experience to make sure this Emirati champion’s story reaches audiences world wide.”
Alia Abdulsalam is the primary Emirati lady to compete within the System 4 Powerboat World Championship, marking a big milestone in her upcoming appearances as she strives to attain new accomplishments within the title of Emirati ladies’s sport.
Alia is ready to start her worldwide appearances for the 2025 racing season with the Norway Grand Prix on 15 August, adopted by her participation within the F4 Powerboat World Championship on 16 September, in Italy – o
ne of the season’s most outstanding and aggressive occasions.
Alia Abdulsalam Firoz expressed her delight within the partnership, stating: “I’m actually grateful to Nirvana Holding and 9Yards Communications for his or her large help, which provides each myself and my workforce a big morale enhance as we pursue championship titles. Our aim is obvious – to compete for prime positions in each race and characterize the UAE with delight on the worldwide stage.”
This partnership offers complete logistical help for the racer and her workforce, together with transportation, lodging, and administrative and media coordination. These efforts intention to boost their readiness to compete on the highest stage within the upcoming championships.
This settlement represents a profitable mannequin of collaboration between the non-public sector and sports activities establishments in supporting Emirati expertise, nurturing a brand new technology of champions, and reinforcing the UAE’s presence on the worldwide marine sports activities stage.