Parmigiani Fleurier is proud to announce the official opening its first boutique in Asia, positioned at 7-chome Chuo-dori within the coronary heart of Tokyo’s prestigious Ginza.
The flagship stands to strengthen Parmigiani Fleurier’s presence in Japan and past, at a time when the trade is exhibiting restraint. It celebrates the distinctive craftsmanship of the home in a market vastly appreciative of Swiss watchmaking excellence and is the results of an in depth collaboration between Parmigiani Fleurier and Artwork Gear Capital Okay.Okay., a key watch distributor in Japan.
Serene and personal areas
The shop’s facade serves because the model’s signature on this premier retail avenue, reflecting the encircling cityscape to create visibility and a dynamic presence in Ginza. The boutique’s scenography, designed by celebrated Swiss studio Atelier OÏ, is tailored to the standard verticality of the buildings: each sq. meter is designed to supply fluidity and elevation.
Unfold throughout two ranges, the bottom flooring invitations prospects to immerse themselves in a heat and minimalist surroundings, outlined by mild picket furnishings and deep seating that create a cocoon of serenity. The primary flooring affords a non-public area the place collectors and fans can uncover the newest collections and distinctive items in a setting designed for personalised discovery and dialog.
In concord with Japanese cultural aesthetics, the inside design is elevated by delicate lighting harking back to daybreak, touches of architectural greenery, and guilloché patterns – an emblem of the Home.
This flagship boutique opening in Ginza highlights the shared values of authenticity and excellence extensively embraced by Parmigiani Fleurier and a area deeply attuned to horological exclusivity.