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    Home » UAE executives trust AI to take lead on pay rises, recruitment and even personal health
    United Arab Emirates

    UAE executives trust AI to take lead on pay rises, recruitment and even personal health

    Kuwaiti TribuneBy Kuwaiti TribuneJuly 18, 2025No Comments3 Mins Read
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    UAE enterprise leaders are exhibiting record-breaking belief in artificial intelligence (AI), with practically 80 per cent saying they’re snug with absolutely automated methods making high-stakes selections—together with these affecting pay, hiring, well being, and even private life decisions.

    The findings, from a brand new examine by next-generation know-how agency Endava, present that AI within the UAE is now not only a help device—it’s turning into a strategic decision-maker.

    In keeping with the analysis:

    • 79 per cent of UAE executives belief AI to allocate firm budgets, even when these selections affect particular person compensation
    • 80 per cent are snug with AI overseeing well being and security capabilities
    • 79 per cent help AI-driven hiring, efficiency, and redundancy selections

    AI within the UAE

    Remarkably, the belief in AI extends past the office. 4 in 5 respondents mentioned they’d depend on AI to:

    • Information their profession trajectory
    • Decide perfect wage development
    • Present private monetary recommendation, together with retirement planning
    • Supply well being suggestions

    David Boast, Normal Supervisor – UAE and KSA at Endava, mentioned: “Belief is the important enabler of any AI technique. The UAE’s clear nationwide imaginative and prescient, its youthful and tech-savvy demographic, and its digital-first mindset are combining to provide organisations a novel alternative to innovate with confidence.

    “Whereas different areas stay cautious, weighed down by debates over job displacement, our analysis reveals that companies within the UAE can transfer ahead with certainty, figuring out their workforces should not solely prepared for AI, however actively embracing it.”

    This rising confidence comes amid the UAE’s multi-billion-dollar investments into AI infrastructure and a transparent nationwide ambition to steer within the sector.

    Almost 46 per cent of respondents imagine the UAE is forward of the worldwide curve in AI adoption, rating the Center East third worldwide behind solely the US and China.

    AI is boosting enterprise efficiency and job satisfaction

    The enterprise case is powerful:

    • 71 per cent of decision-makers mentioned AI has already improved profitability
    • 75 per cent imagine AI will enhance job satisfaction
    • Almost three-quarters say their firm is creating new AI roles, together with “Head of AI” and specialist deployment groups

    On the identical time, greater than half of respondents warned that with out significant AI progress, their firms threat dropping market share inside two years.

    Regardless of excessive enthusiasm, solely 25 per cent of firms imagine their present methods—particularly knowledge infrastructure—are absolutely able to help enterprise-grade AI.

    Boast known as on organisations throughout the UAE and the broader Center East to focus not solely on AI funding, however on sensible implementation.

    He mentioned: “This consists of laying the correct knowledge foundations by modernising their core methods, integrating AI responsibly into operations, leveraging pre-built AI accelerators, and prioritising options that complement human potential moderately than change it.

    “The UAE’s AI enthusiasm have to be tempered by clear technique, and outcome-driven efforts. At Endava, we’re proud to help regional governments and enterprises filtering by means of the AI buzz, to extract and incorporate these impactful use circumstances.

    “With a workforce this receptive and authorities imaginative and prescient this clear, this method helps place the UAE as a worldwide reference level for AI executed proper.”



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