As a part of the Nationwide Month celebrations and the #ZayedAndRashid marketing campaign launched by Model Dubai, the inventive arm of the Authorities of Dubai Media Workplace, below the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, Dubai Airports and the Common Directorate of Id and Foreigners Affairs – Dubai (GDRFA Dubai) is welcoming all passengers arriving on the emirate’s airports with a commemorative ‘Zayed and Rashid’ passport stamp that captures the spirit of the 54th Eid Al Etihad celebrations.
The initiative pays tribute to the late Sheikh Zayed bin Sultan Al Nahyan and the late Sheikh Rashid bin Saeed Al Maktoum, whose shared imaginative and prescient, values, and management laid the foundations of the nation’s unity and noteworthy growth journey. This 12 months’s marketing campaign blends nationwide symbolism with a visible id impressed by each leaders, reviving the spirit of the early years of the Union and introducing guests to the beliefs upon which the UAE was constructed.
Model Dubai, the developer of the marketing campaign’s visible id, designed the commemorative stamp and the broader suite of marketing campaign components. With its easy but highly effective depiction of the Founding Fathers, the design affords each customer a nationwide emblem that accompanies them from the second they arrive in Dubai. The initiative kinds a part of a broader sequence of visible, cultural and celebratory experiences that Model Dubai is rolling out throughout the emirate throughout the Nationwide Month.
This commemorative passport stamp carries emotional and symbolic significance, evoking the story of the nation’s founding and reflecting the rules and imaginative and prescient that laid the groundwork for a rustic that as we speak stands as a mannequin of progress, alternative, and well-being. The values of the Founding Fathers, Zayed and Rashid, proceed to encourage generations, reinforcing unity, satisfaction in nationwide id, and loyalty to the management.
The ‘Zayed and Rashid’ stamp is likely one of the key options of this 12 months’s Eid Al Etihad celebrations, offering guests with a particular welcome upon arrival. It underscores the Spirit of the Union that defines the UAE throughout this nationwide event, whereas GDRFA Dubai continues to mirror this spirit by means of an arrival expertise that highlights the that means and worth of the Emirati id.
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