Americana Restaurants International will make its entry into the area’s luxurious meals retail sector, after it signed an unique franchise settlement with carpo – the Greek model famend for its premium nuts, artisanal goodies, and refined espresso.
Often called the area’s greatest out-of-home eating and quick-service restaurant operator with model resembling KFC, Pizza Hut, Hardee’s, Krispy Kreme, TGI Friday’s and Costa Espresso, the partnership with carpo represents a strategic diversification for Americana, increasing past its core restaurant operations into the high-margin premium retail area.
Americana could have the unique rights to construct and function carpo shops in Kuwait and Qatar, with additional growth deliberate throughout Bahrain and Saudi Arabia. Rollout is predicted to start by late 2025, with the opening of flagship shops.
Based in 1991 in Athens, carpo has earned world recognition for its premium high quality merchandise that mix indulgence with craftsmanship. The model operates in high-end retail places throughout Greece and the UK and has already established a powerful presence within the UAE with its Dubai Mall retailer, launched in 2022. The second carpo retailer is ready to open in Marina Mall in Abu Dhabi this autumn.
Mohamed Alabbar, Chairman of the Board, commented: “Partnering with carpo permits us to faucet into a classy, fast-growing phase with a globally revered model constructed on craftsmanship and excellence. It displays our continued deal with innovation, model elevation, and delivering differentiated experiences to our prospects throughout the area.”
Kostas Kontopoulos, Founder & CEO, carpo, added: “Partnering with Americana, a regional powerhouse with deep operational experience, permits us to carry the carpo expertise to customers throughout the Gulf. This marks not only a business milestone, however the starting of a shared imaginative and prescient to raise client expertise by heartfelt product providing and repair excellence.”