Egyptian jewellery model Azza Fahmy has teamed up with actual property developer MARAKEZ to design its first-ever seaside clubhouse, set to open in summer season 2026 at Ramla in Ras El Hekma.
Identified for its handcrafted jewellery impressed by Arabic heritage, the model is now taking its first step into designing an entire life-style area.
To have fun the upcoming launch, Azza Fahmy and MARAKEZ hosted a one-day event on the Ramla beachfront. Visitors had been invited to get pleasure from a relaxed day by the ocean, with music, meals, and design that paid tribute to the nostalgic really feel of outdated Alexandrian summers.
The clubhouse is designed to mirror the model’s signature type, together with Arabic calligraphy, historic symbols, and cultural symbolism. It additionally contains indoor and outside areas, mixing Mediterranean seaside life with Egyptian tradition and craftsmanship.
Fatma Ghaly, CEO of Azza Fahmy Jewelry, says the venture brings the model’s storytelling to life in a brand new method, past jewellery.
“We’re approaching the area the identical method we strategy our jewelry, with an emphasis on element. The Mediterranean aesthetic permits for a way of playfulness, whereas our model DNA will convey depth and character,” she added.
The transfer follows a growing international development amongst trend and luxurious homes to create branded seaside locations, similar to Dior’s beach clubs in Saint-Tropez and Jacquemus’ Riviera-inspired areas. Azza Fahmy brings a distinctly Egyptian perspective to this concept, reimagining the idea for the North Coast.
Azza Fahmy Jewelry is without doubt one of the Arab world’s most revered luxurious manufacturers. Based by Azza Fahmy within the Seventies, the model is thought for mixing conventional craftsmanship with up to date design. Each bit typically attracts from Arabic poetry, structure, and historical past.
At this time, the model is led by her daughter, Fatma Ghaly, and continues to be handcrafted in Egypt.