United Media Providers (UMS) has announced the third version of the New Alamein Pageant, set to run from 18 July to 29 August in New Alamein’s Heritage Metropolis. Organized by Tazkarti, the pageant goals to place Egypt’s North Coast as a regional hub for arts, tradition, and tourism.
Held on the newly established U-Area, the 2025 version guarantees a summer time lineup of live shows, cultural occasions, and leisure actions.
The venue was developed in file time to accommodate hundreds of tourists, and the pageant is being held underneath the sponsorship of Telecom Egypt, Metropolis Edge Developments, Egypt Put up, and the Nationwide Telecom Regulatory Authority.
This 12 months’s program will function main names from the Arab music scene, including Amr Diab, Angham, Assala, Tamer Hosny, Tamer Ashour, Marwan Pablo, Lege-Cy, Wegz, and Cairokee.
Launched in 2023, the New Alamein Pageant was introduced as the biggest leisure occasion within the Center East, aiming to draw a million guests by means of a mixture of music, sports activities, exhibitions, and cultural programming.
New Alamein Metropolis has turn into one in all Egypt’s fastest-growing vacationer spots, with over one million vacationers visiting throughout final 12 months’s summer time season. As one of many nation’s fourth-generation cities, it options fashionable infrastructure, luxurious residential areas, buying centres, and leisure services alongside the Mediterranean coast.
Town’s development is a part of Egypt’s broader technique to draw funding and assist sustainable city progress. The New Alamein Pageant has grown to turn into a key cultural fixture in that effort, drawing artists, audiences, and companions from throughout the area.