Model Dubai, the inventive arm of the Authorities of Dubai Media Workplace, has unveiled a visible tribute to the UAE’s Founding Fathers on the Dubai Metro’s Crimson Line. The inventive show options photographs of the late Sheikh Zayed bin Sultan Al Nahyan and the late Sheikh Rashid bin Saeed Al Maktoum, together with verses from the poem ‘The Individuals and the Chief’ by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, celebrating the enduring legacy of the Founding Fathers.
Carried out in cooperation with the Roads and Transport Authority in Dubai (RTA), the initiative was launched underneath the umbrella of the ‘Nationwide Month’ celebrations in Dubai and as a part of the #ZayedAndRashid marketing campaign.
Extending from the Centrepoint station to the Expo 2020 station alongside the Dubai Metro Crimson Line, the visuals might be seen by 1000’s of day by day commuters and guests, serving as a robust reminder of the pivotal position the founding leaders performed in shaping the nation’s progress and improvement.
Shaima Al Suwaidi, Director of Model Dubai, mentioned: “This inventive challenge varieties a part of the second version of the #ZayedAndRashid marketing campaign, organised by Model Dubai underneath the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council. The initiative honours the legacy of the Founding Fathers and celebrates their values, which proceed to encourage present and future generations throughout the UAE.”
She added: “As one of many metropolis’s most recognisable symbols of modernity and sustainability, the Dubai Metro offers a really perfect platform to spotlight the values of unity and partnership embodied by Sheikh Zayed and Sheikh Rashid from the earliest days of the Union. We tremendously recognize the partnership with RTA in bringing this work to life, reflecting the shut concord between nationwide id and Dubai’s modern city panorama.”
Fatma Al Khumiri, Director of Advertising and Company Communication at RTA, mentioned that the initiative aligns with RTA’s imaginative and prescient to strengthen nationwide id throughout the general public transport community, which serves tens of millions of passengers annually. “The Dubai Metro has turn into a dynamic house that not solely connects communities but additionally highlights shared values and strengthens collective belonging. Adorning the carriages with photographs of the Founding Fathers displays Dubai’s ongoing journey of uniting authenticity with progress.”
The Dubai Metro inventive set up is a part of a wider programme of occasions and activations organised by Model Dubai as a part of the ‘Nationwide Month’ celebrations in Dubai. These embody the Flag Backyard at Umm Suqeim Seaside, the large-scale inventive art work on The Gate Constructing in Dubai Worldwide Monetary Centre (DIFC), and a sequence of cultural and neighborhood experiences going down all through November till 2 December.
Organised for the second consecutive 12 months underneath the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, the ‘Nationwide Month’ celebrations in Dubai mirror town’s cultural and social range and provide guests and residents a possibility to attach with the UAE’s nationwide story. Audiences are inspired to share their experiences utilizing the hashtag #ZayedAndRashid.
Comply with Emirates 24|7 on Google News.