The 24th cycle of the Clear UAE marketing campaign, organised by the Emirates Environmental Group (EEG) below the patronage of the Ministry of Local weather Change and Atmosphere, commenced its nationwide journey in Dubai with distinctive vigour—setting an electrifying tone for what guarantees to be one of many marketing campaign’s most compelling editions thus far. The much-anticipated launch ignited widespread enthusiasm throughout the neighborhood, strengthened by the sturdy presence of institutional companions and volunteers who got here along with a shared sense of objective to advance the UAE’s environmental aspirations. The general environment was celebratory, completely befitting the “Yr of Neighborhood,” reflecting unity, dedication, and collective pleasure. This landmark nationwide marketing campaign will journey throughout all seven Emirates and culminate on 16th December in Abu Dhabi the capital, reaffirming its position as a cornerstone of environmental motion within the nation.
In dynamic partnership with Dubai Municipality, the opening occasion befell on Saturday, 6th December 2025, drawing a formidable 8,500 devoted individuals. United by a standard purpose, the individuals assembled within the Bur Ruwayyah space earlier than dispersing throughout a number of designated zones, collectively protecting over 12 kilometres of pure terrain. Their spirited efforts resulted within the environment friendly assortment, sorting and redirection of great portions of waste to recycling amenities—creating rapid, measurable environmental influence and reinforcing the transformative energy of collective motion.
Volunteers had been supplied with sustainably designed cotton T-shirts, caps, gloves and biodegradable rubbish baggage, reflecting EEG’s unwavering dedication to decreasing single-use supplies and advocating for environmentally sound practices at each stage of the marketing campaign. Collectively, they collected 5,570 kg of common waste, along with 1,000 kg of paper, 350 kg of plastic, 50 kg of aluminium cans, 500 kg of scrap steel, and 500 kg of glass, all of which had been fastidiously segregated from the final waste stream and despatched to native recycling factories — delivering measurable environmental advantages and reinforcing the UAE’s dedication to a round economic system.
Addressing the viewers, Dr. Habiba Al Mar’ashi, Co-Founder and Chairperson of EEG, prolonged her heartfelt appreciation to the hundreds of volunteers, companions and supporters whose dedication continues to gasoline the Clear UAE motion yr after yr.
She highlighted that the marketing campaign, held below the esteemed patronage of the Ministry of Local weather Change and Atmosphere and in strategic partnership with Dubai Municipality, stays one of many UAE’s most distinguished community-driven environmental initiatives—steadily rising in scale, influence and nationwide significance.
Dr. Al Mar’ashi emphasised that this yr’s version completely aligns with the UAE’s sustainability and social improvement priorities below the Yr of Neighborhood, serving to reinforce the core values of unity, volunteerism and shared civic duty. Over the previous 24 years, Clear UAE has advanced right into a dynamic platform for environmental training and behavioural transformation, offering house for significant participation throughout generations, sectors and nationalities.
Reaffirming EEG’s enduring motto, “Collectively for a Higher Atmosphere,” Dr. Al Mar’ashi reiterated EEG’s world philosophy of “Suppose globally, act regionally,” which continues to information its mission. She defined that the Clear UAE marketing campaign makes direct and tangible contributions to a number of United Nations Sustainable Improvement Objectives (SDGs). These embody enhancing Good Well being and Nicely-Being (SDG #3) by fostering cleaner, safer environments for communities; supporting Sustainable Cities and Communities (SDG #11) via accountable city stewardship; selling Accountable Consumption and Manufacturing (SDG #12) by way of waste discount and recycling; advancing Local weather Motion (SDG #13) by elevating consciousness and inspiring environmental duty; safeguarding Life on Land (SDG #15) via habitat safety and waste elimination efforts; and strengthening Partnerships for the Objectives (SDG #17) by uniting authorities entities, non-public establishments and civil society in collective environmental motion. Collectively, these interconnected contributions spotlight the marketing campaign’s far-reaching affect on nationwide sustainability objectives and world environmental benchmarks.
McDonald’s UAE additionally shared useful insights on the corporate’s continued dedication to UAE-based sustainability initiatives and long-term neighborhood partnerships. “Having labored hand-in-hand with Emirates Environmental Group (EEG) for over three a long time, we stay united by a shared dedication to environmental duty.
The Clear UAE marketing campaign displays the worth of communities coming collectively to help a cleaner future and because the essential sponsors we’re proud to contribute to an effort that drives significant motion. Past our sponsorship, our crew is trying ahead to volunteering on-ground with Clear UAE to make a distinction, collectively.” mentioned Mr. Walid Fakih, CEO at McDonald’s UAE.
Dr. Al Mar’ashi prolonged her honest gratitude to the Predominant Sponsors — McDonald’s UAE, and Salik, their unwavering help performed an instrumental position in making certain the success of the Dubai launch. She additionally acknowledged the precious contributions of the Help Sponsors — CANPACK Center East, Dubai Investments and Farnek — and expressed appreciation to the Technical Companion, ADNOC, for enabling the graceful operational supply of the occasion.
Additional recognition was prolonged to the CSR Companion, the Arabia CSR Community, and an excellent group of Supporting Entities, together with: Abela & Co., Almarai, Aster Group, Byrne Gear Rental, Del Monte, Fujairah Plastic Factories, ISS Relocations and Oasis Water Firm—every of whom offered important help that enhanced participant expertise and boosted marketing campaign effectivity.
EEG additionally conveyed its gratitude to its distinguished Media Companions — Al Murad Group, Channel 4, Gold 94.7 FM, Radio 4, biz Right this moment, CPI Trade, Gulf Information and Pan Asian Media — for his or her position in amplifying the marketing campaign’s message and lengthening its attain to audiences nationwide.
In her closing remarks, Dr. Al Mar’ashi said:
“The excellent success of the of the primary leg of the 24th cycle of the Clear UAE 2025 launch in Dubai stands as a robust reflection of our nation’s unity, civic pleasure and deep-rooted environmental consciousness. At EEG, we stay totally dedicated to driving sustainability and selling collective motion that helps the UAE’s transition in the direction of a round economic system and long-term local weather neutrality. Collectively, we’re succeeding in nurturing a cleaner, greener and extra resilient future for generations to return.”