Dubai Enterprise Occasions (DBE), town’s official conference bureau, has continued to speed up the expansion of Dubai’s enterprise occasions ecosystem and assist town’s tourism development according to the Dubai Financial Agenda, D33, securing 249 profitable bids within the first six months of 2025 to host occasions via 2025 until 2029, together with main congresses and high-profile incentive programmes. This achievement marks a 29% improve in bid submissions in comparison with the identical interval final yr, with a complete of 391 bids submitted year-to-date and a conversion price of 64%, up from 58% in H1 2024. These confirmed wins are anticipated to deliver 127,087 delegates, a 35% year-on-year improve in delegate numbers, additional enhancing Dubai’s world standing as a hub for worldwide enterprise occasions and the emirate’s information financial system. This efficiency underlines the overwhelmingly robust response to Dubai’s vacation spot proposition and world MICE positioning.
The profitable bids will allow Dubai to host distinguished worldwide conferences, congresses, and incentive conferences, with a pipeline extending into 2029. This development reinforces the significance of enterprise occasions to the Dubai Financial Agenda, D33, which is concentrated on doubling the scale of town’s financial system by 2033 and cementing its standing among the many world’s prime three cities to go to, stay, and work in.
By way of strategic collaboration, DBE, a part of the Dubai Division of Economic system and Tourism, labored carefully with stakeholders, companions, and native associations, together with the Al Safeer Congress Ambassadors, a community of UAE-based key opinion leaders, business professionals, and authorities representatives working to deliver worldwide enterprise occasions inside their sectors to Dubai and safe high-profile occasions. The Al Safeer Ambassador Programme, in partnership with the Dubai Affiliation Centre, performs a significant function in strengthening town’s world repute as a premier vacation spot for conferences, incentives, and conferences, contributing considerably to bid improvement and success.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Institution (DFRE), mentioned: “Guided by the nation’s smart management, Dubai’s achievement in the course of the first half of 2025 is a testomony to town’s dedication to excellence, innovation, and collaboration in enterprise occasions. In collaboration with our stakeholders and companions, we proceed to drive the D33 imaginative and prescient and make Dubai a information and enterprise world hub. The range and extent of occasions booked this yr verify Dubai’s infrastructure of worldwide requirements, accessibility, and market perception. In future years, we stay dedicated to delivering distinctive worth to occasion organisers and delegates, and to establishing Dubai’s management place on the worldwide stage.”
DBE’s lively engagement within the worldwide market contributed to its robust efficiency, with groups conducting 5 gross sales missions throughout Asia (China, Japan and South Korea, India) in addition to Europe (France and Belgium) and North America, participating over 50 stakeholders and companions in addition to representing Dubai in key strategic business commerce exhibits resembling IMEX Frankfurt throughout H1 2025. These persistent actions have stored Dubai on the prime of the minds of world occasion organisers and garnered the pursuits of decision-makers and delegates worldwide throughout core sectors.
Dubai’s world stature as a most popular enterprise occasions vacation spot was additional underlined by new accolades in 2025. The Worldwide Congress and Conference Affiliation (ICCA) ranked Dubai primary globally for highest attendee quantity per affiliation assembly and town retained its primary spot within the Center East and Africa for whole variety of affiliation conferences hosted.
In the meantime, Cvent confirmed Dubai’s main place among the many High 25 Assembly Locations within the area. These recognitions affirm town’s capability to efficiently and seamlessly accommodate the wants of worldwide organisers throughout all occasion sorts.
Dubai’s rising enchantment can also be mirrored in its success throughout company, incentive, and affiliation segments. Notable wins in the course of the first half of the yr embody the 2029 version of Sibos, which is anticipated to draw 12,000 delegates, the 2027 1st Conjoint Assembly of the Cervical Backbone Analysis Society – Asia Pacific and Europe with 800 delegates, and the 2026 version of the World Congress on Ultrasound in Obstetrics and Gynaecology (ISUOG), which can deliver 2,000 delegates. Different affiliation occasions embody the 2026 Council on Tall Buildings and City Habitat Worldwide Convention with 1,500 delegates and the 2026 Worldwide Symposium on Digital Artwork (ISEA) with 1,000 delegates.
Within the company and incentive house, Dubai secured the 2026 Africa Power Discussion board with 2,000 delegates, the Herbalife A number of Market Incentive with 2,400 delegates, and the Planisware Incentive with 1,300 delegates. Returning occasions embody Token2049 in 2026 with 15,000 delegates. Google will even name Dubai its house for 2 of its flagship conferences in 2026 and 2028, with 4,000 delegates every year. These achievements have been additional supported by DBE’s Al Safeer Programme, which contributed to 51 ambassador-led bids in the course of the interval, successful 32 so far.
By way of year-round engagement and shut collaboration with inns, venues, Skilled Congress Organisers (PCOs), Vacation spot Administration Firms (DMCs), and different service suppliers, DBE continues to draw prestigious enterprise occasions to Dubai. The bureau additionally hosted examine missions and took part in worldwide occasions resembling IMEX Frankfurt, offering assembly planners and business stakeholders the chance to expertise Dubai’s dynamic enterprise occasions infrastructure first-hand.
By way of the remainder of the yr, DBE will proceed to take part in key strategic commerce exhibits and occasions together with Epex, IMEX Las Vegas, IBTM Barcelona, the ICCA Center East Summit in Bahrain and ICCA world congress in Porto, joined by companions and stakeholders to develop collaborative efforts and drive Dubai’s enterprise occasions positioning additional.