Rotana, one of many area’s main lodge administration firms, has launched its absolutely reimagined rotana.com, elevating the visitor reserving expertise by AI-driven journeys and mobile-first design. This transformation is a part of Rotana’s broader digital technique aimed toward strengthening direct reserving channels and deepening visitor engagement by data-driven perception.
The brand new rotana.com is constructed for immediately’s mobile-first travellers. The platform adapts seamlessly to any machine and streamlines the reserving journey from begin to end. Enhanced AI-powered search and filtering make it simpler than ever for company to find and ebook the choices that finest match their wants.
“This launch marks a pivotal step in Rotana’s new strategic roadmap,” stated Philip Barnes, CEO of Rotana. “We’re reimagining each touchpoint of the visitor journey, each on-line and on property, to make sure we stay on the forefront of hospitality within the area. The brand new rotana.com blends personalisation, velocity, and inspiration to mirror the distinctive experiences our company take pleasure in in our motels. As we execute our progress technique, know-how can be central in deepening visitor relationships, driving direct bookings, and reinforcing Rotana’s management within the evolving journey panorama.”
The relaunch comes amid a serious shift in traveller behaviour, with cell now accounting for greater than half of lodge reservations. But many company nonetheless abandon their bookings because of gradual load instances, poor navigation, and sophisticated checkouts (GuestCentric, 2024). Within the Center East and Africa, the place the cell journey reserving market was valued at USD 4.6 billion in 2024 and is ready to greater than double by 2031 (Cognitiv Market Analysis, 2025), the demand for seamless cell reserving experiences has by no means been higher.
Responding to this demand, the brand new web site is constructed with a mobile-first structure, making certain responsiveness throughout all units and eliminating friction at each stage of the shopper journey. Superior AI capabilities ship personalised suggestions and sensible filtering, serving to company discover probably the most related choices rapidly and effortlessly.
The platform additionally unifies lodge stays, restaurant reservations, and occasion bookings right into a single, intuitive interface, eradicating limitations and making it simpler for company to plan their complete Rotana expertise. Visitors may also submit one request for proposal (RFP) to a number of motels without delay, dramatically simplifying planning for company purchasers and occasion organisers.
Excessive-quality imagery, immersive video, and scrollable content material modules convey Rotana’s “Treasured Time” promise to life, inspiring company to discover extra of what the model has to supply. These visible enhancements are supported by vital efficiency and search engine optimization enhancements, making certain sooner load instances, increased search visibility, and an total extra satisfying consumer expertise.
Within the coming months, Rotana may even introduce a brand new AI-powered conversational chatbot to the platform. This function will information company by the reserving journey, present fast and correct info, and improve comfort by providing real-time assist.
The brand new rotana.com is now reside in a number of languages and obtainable to company worldwide, providing a sooner, smarter, and extra inspiring strategy to expertise Rotana’s portfolio of motels, eating places, and occasion venues.
Uncover the brand new platform at: www.rotana.com