IFF (NYSE: IFF), a world chief in flavors, fragrances, and biosciences, has launched ENVIROCAP™ — its latest sustainable scent delivery system designed for the way forward for fabric care. Developed by IFF’s world-class scientists and perfume supply specialists, ENVIROCAP™ units a brand new commonplace in innovation: it’s totally ECHA-compliant¹, biodegradable² and vegan-suitable³. On the coronary heart of this know-how is a proprietary biopolymer that delivers long-lasting fragrance whereas decreasing environmental influence. ENVIROCAP™ not solely meets the rising shopper demand for sustainability — it redefines the usual for efficiency and cost-efficiency.
“The launch of ENVIROCAP™ marks a daring new chapter in perfume encapsulation,” mentioned Ana Paula Mendonça, president, IFF Scent. “In 2005, IFF revolutionized laundry care with scent bursts that introduced pleasure all through the day. Now, we’re leveraging our main nature-based bio innovation capabilities to redefine the facility of scent know-how in laundry — delivering superior sustainability and efficiency with out compromise. With ENVIROCAP™, we goal to assist our clients in innovating and bringing true differentiation by means of elevated sensory influence and sustainability, whereas delighting customers with memorable scent experiences.”
The event of ENVIROCAP™ is rooted in IFF’s deep understanding of the patron’s laundry care journey — from the second of buy to the emotional “second of fact” when freshly washed garments are skilled for the primary time. Around the globe, customers are more and more in search of sustainable decisions and count on manufacturers to take accountability for designing merchandise with the setting in thoughts. ENVIROCAP™ straight solutions this name. It delivers an uplifting, long-lasting scent expertise that enhances freshness from wash to put on — whereas aligning with the rising demand for eco-friendly, high-performing and value-driven cloth care options.
ENVIROCAP™ additionally permits perfumers nice olfactive freedom to harness the nearly limitless potentialities supplied by IFF’s intensive perfume ingredient portfolio. From glowing citrus to joyful fruity or sensual floral notes and past, ENVIROCAP™ works throughout all phases of the laundry expertise — making pleasure with scent, one laundry cycle at a time.