Marking a defining second within the evolution of regional perfumery, Canéza, a brand new perfume home born from the artistic lineage of Rasasi, will formally launch at Beautyworld Center East 2025. The debut introduces 22 meticulously crafted perfumes that embody fashionable sophistication, artisanal craftsmanship, and a imaginative and prescient to make luxurious really accessible.
Based by Anis Abdul Razak Kalsekar, Co-Proprietor of Rasasi Group and the artistic thoughts behind a number of the area’s most iconic fragrances together with Hawas, La Yuqawam, Boruzz, and Wisam. Canéza is a end result of many years of olfactory mastery. The brand new model bridges heritage and innovation, providing shoppers an elevated but attainable perfume expertise that mirrors world luxurious requirements.
“In my years at Rasasi, I’ve witnessed each ends of the fragrance spectrum mass fragrances that compromise high quality and ultra-luxury scents past attain. Canéza was created to redefine that steadiness,” says Anis Abdul Razak. “It’s about taking the craft and artistry of tremendous perfumery and making it accessible to those that recognize authenticity, high quality, and design.”
The Canéza portfolio contains flagship fragrances reminiscent of Uomo and Gold, alongside signature collections like Iconic, Velvet, Mezmar. Every perfume displays European perfumery excellence fused with modern sensibility from vibrant citruses and spices to heat woods, musks, and florals. Designed for each women and men, the compositions are long-lasting, ethically sourced, and IFRA-compliant, catering to a brand new era of aware shoppers.
Canéza’s philosophy Fashionable Luxurious, Made Accessible extends past its formulations. Each factor, from the weighted glass bottles to the minimalist but tactile packaging, has been crafted with precision and function. The model’s dedication to sustainability contains accountable sourcing and recyclable supplies, aligning luxurious with ethics.
The UAE’s fragrance market, valued at USD 748.9 million in 2024 and projected to succeed in USD 1.72 billion by 2033, offers fertile floor for Canéza’s launch. With the area driving a world pattern towards premiumization and accessible luxurious, the model enters on the excellent second poised to resonate with each conventional perfumery loyalists and youthful, experience-driven shoppers.
Reflecting the philanthropic values of the late Haji Abdul Razzak Kalsekar, Founding father of Rasasi, Canéza additionally carries ahead a legacy of giving again. The model goals to accomplice with organizations reminiscent of UNICEF and Pink Crescent to help training, girls’s empowerment, and environmental initiatives underscoring the assumption that true luxurious is outlined by the influence it leaves behind.
As a digital-first model, Canéza might be obtainable via caneza.com, main e-commerce marketplaces, and choose accomplice shops within the UAE, GCC, USA, and Latin America from December 2025, with Section 2 enlargement into Europe, India, Russia, and Southeast Asia deliberate for 2026.
With its debut at Beautyworld Center East the area’s largest stage for magnificence and perfume innovation. Canéza indicators a brand new period of perfumery, the place heritage meets modernity and luxurious turns into a language of private expression.