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    Home » PIF ranks as world’s most valuable and fastest-growing sovereign wealth brand in 2025 — Brand Finance
    Saudi Arabia

    PIF ranks as world’s most valuable and fastest-growing sovereign wealth brand in 2025 — Brand Finance

    Kuwaiti TribuneBy Kuwaiti TribuneJuly 28, 2025No Comments2 Mins Read
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    Saudi Gazette report

    RIYADH — The Public Funding Fund (PIF) has been ranked because the world’s Most worthy and fastest-growing sovereign wealth fund model for 2025, in response to main model valuation consultancy Model Finance.

    It marks the second consecutive 12 months the Saudi sovereign wealth fund tops the worldwide record.

    PIF’s model was valued at $1.2 billion this 12 months, an 11% enhance in comparison with 2024. The fund obtained an A+ model power ranking, inserting it second globally with a rating of 62.9, and seventh when it comes to property underneath administration (AUM) relative to model worth — the one sovereign fund to rank within the high ten in that class.

    In line with Model Finance’s annual report on sovereign wealth funds and asset managers, PIF achieved the quickest model development charge in 2025.

    The report credit this momentum to PIF’s increasing asset base, optimistic efficiency of Saudi portfolio corporations, and the maturation of key tasks.

    The fund’s communications efforts and dedication to creating long-term impression additionally contributed to its model power.

    The Model Finance rating, launched in 2024, goals to assist organizations perceive the worth of their model and the way it contributes to general enterprise efficiency.

    It evaluates model power primarily based on stakeholder perceptions, monetary outcomes, and non-financial advantages reminiscent of attracting funding, expertise, or media consideration.

    David Haigh, CEO of Model Finance, mentioned PIF exemplifies the branding energy of high-impact investments, notably in worldwide sports activities.

    “PIF stands out by way of main initiatives reminiscent of its transformation of Newcastle United right into a aggressive soccer membership, in addition to sponsorships in golf, tennis, and electrical motor racing,” Haigh mentioned.

    PIF continues to deal with reaching its strategic targets of producing sustainable returns and driving financial transformation in Saudi Arabia. Additionally it is among the many most influential world traders in shaping future financial sectors.

    Along with its model recognition, PIF ranked first globally in governance, sustainability, and resilience (GSR) efficiency and dedication, sharing the highest spot with a 100% rating amongst 200 sovereign traders in a 2025 report by World SWF.

    The fund holds robust credit score scores, with Moody’s assigning it an “Aa3” with a secure outlook, and Fitch giving it an “A+” ranking, additionally with a secure outlook.



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