ROX Motor formally unveiled its new world flagship SUV, ROX ADAMAS, in Abu Dhabi, marking a major milestone within the model’s worldwide journey and the deepening of China–UAE collaboration in next-generation mobility.
The worldwide launch is highlighted by the inauguration of the Borouge–ROX Motor Revolutionary Supplies Joint Laboratory, established to speed up innovation and collectively develop specialised supplies for ROX Motor autos. The partnership reinforces Abu Dhabi’s imaginative and prescient to construct a sustainable, innovation-driven hub for superior mobility and human progress.
In simply three years, ROX Motor launched its first mannequin, the ROX 01, expanded into practically 30 worldwide markets, and solid strategic collaborations. The strategic partnership with ADIO supplies a robust platform for ROX Motor to speed up localisation and user-focused innovation within the area.
Mohammad Ali Al Kamali, Chief Commerce & Business Officer on the Abu Dhabi Funding Workplace (ADIO), mentioned: “The launch of ROX ADAMAS from Abu Dhabi represents greater than a brand new automobile, it’s a strategic milestone that underscores Abu Dhabi’s place as a world hub for innovation and future industries. The partnership between ROX Motor and Borouge, beneath ADIO’s Automotive Programme, is a tangible instance of how world innovation will be channelled into constructing an built-in ecosystem for industrial and business development, supporting sustainable mobility, and unlocking new alternatives for funding and localisation.
At ADIO, we consider that the long run is constructed by way of collaboration. This initiative reaffirms our dedication to empowering world innovators and forging strategic partnerships that advance Abu Dhabi’s imaginative and prescient of a knowledge- and technology-driven economic system.”
Jarvis Yan, Founder and CEO of ROX Motor, mentioned: “ROX ADAMAS represents the subsequent section of our worldwide technique and our long-term dedication to Abu Dhabi as a companion in shaping the way forward for luxurious mobility. By way of shut alignment with Abu Dhabi’s industrial imaginative and prescient and innovation agenda, we goal to redefine what a luxurious new vitality model can signify globally.”
Guided by its product expression of “Gliding Luxurious”, ROX Motor defines the ROX ADAMAS expertise because the concord between energy, precision, and class, the place superior engineering meets refined consolation to ship confidence, management, and long-distance resilience throughout each journey. Impressed by Abu Dhabi’s distinct aesthetics and forward-thinking design tradition, ROX ADAMAS interprets the flowing class of silk right into a driving expertise that feels composed on the freeway, succesful on the dunes, and easy on all terrains.
Obtainable in each six- and seven-seat configurations, ROX ADAMAS combines versatility and practicality to fulfill the wants of regional existence, equally suited to household journey, long-distance journey, or on a regular basis consolation. Powered by ROX’s next-generation REEV system, it achieves a 235-km pure-electric and 1,226-km complete vary, with dual-motor AWD delivering 350 kW, 740 N·m, and 0–100 km/h in 5.5 s. A closed air suspension with DCC adaptive damping consolation and management throughout all terrains, supported by optimised driving modes together with highway, mountain, mud, snow, wading, and sand, plus off-road cruise management (2–15 km/h) and hill descent management (2–35 km/h) to boost stability, security, and ease of operation. A devoted desert thermal administration system maintains constant efficiency and reliability even beneath excessive situations.
Inside, the ROX OS Clever Cockpit, powered by the Qualcomm 8155 chip, integrates Arabic voice management, multi-screen interplay, and a world app ecosystem. Options resembling L2+ driver help, OTA updates, and a 2.2kW inside/ 3.5kW exterior V2L output improve on a regular basis comfort, whereas the tailgate kitchen 2.0 and roof-edge cover remodel ROX ADAMAS right into a refined area for outside dwelling, bringing “Gliding Luxurious” from city roads to the world’s most open landscapes.
“ROX ADAMAS demonstrates how know-how, craftsmanship, and partnership can advance collectively,” added Jarvis. “Born from Chinese language innovation and refined by way of Abu Dhabi’s requirements of excellence, it represents our shared perception that true luxurious lies in collaboration and progress.”
The launch of ROX ADAMAS represents the primary milestone in ROX Motor method constructed on integration and collaboration, with additional developments to observe. By way of its partnership with Borouge and ADIO, ROX Motor is redefining innovation in movement, bringing collectively luxurious, sustainability, and journey to encourage the subsequent era of mobility and set a brand new benchmark for world industrial collaboration.
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Notes to editors:
About ROX Motor:
ROX Motor is a global new-energy automobile firm, targeted on Good, All-terrain, REEV innovation. We’re devoted to empowering those that yearn to discover faraway locations by way of superior applied sciences. Our imaginative and prescient is to grow to be the world’s main outside life-style model.
For extra info, please go to: https://www.roxmotor.com/en
In regards to the Abu Dhabi Funding Workplace (ADIO):
The Abu Dhabi Funding Workplace (ADIO) is the federal government automobile chargeable for accelerating Abu Dhabi’s progress and enabling the emirate’s financial transformation. By way of complete assist providers, ADIO permits each native and overseas buyers to form industries of the long run set to remodel liveability, know-how, sources, and value-added providers. Initiatives targeted on regional tourism and retail improvement, in addition to public-private partnerships, be sure that group well-being is on the centre of Abu Dhabi’s financial transformation. With a strong community of buyers, sturdy collaboration with key stakeholders, and a world presence, ADIO is dedicated to empowering those that make investments with Abu Dhabi to make an enduring world influence. For extra info, go to: https://www.investinabudhabi.gov.ae.
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