The twenty fourth version of Ru’ya concluded as we speak on September 25, 2025, on the Dubai World Commerce Centre (DWTC), producing report job alternatives. 1000’s of job seekers attended the three-day careers and empowerment occasion, with employers conducting 1000’s on-site interviews.
Ru’ya 2025 underscored its position because the UAE’s main platform for employment, expertise improvement and entrepreneurship, whereas increasing its deal with innovation and future-ready industries.
Innovation on the forefront
Among the many highlights was Dubai Municipality’s first-of-its-kind Digital Actuality Meals Security Inspector programme, enabling contributors to practise real-life inspection eventualities within the meals and beverage sector. The municipality, together with Rochester Institute of Know-how – Dubai, additionally launched a Skilled Certificates in Information Analytics, equipping younger Emiratis with superior digital expertise in assist of Dubai’s transformation agenda.
One other main draw was the Dubai Police’s Air Wing recruitment drive, which introduced vacancies for College Lieutenant Pilots and Cadet Pilots. Candidates had been in a position to register, add paperwork and safe interview slots on the spot for roles that may assist humanitarian operations, search and rescue missions, and group service.
Dubai Customs attracted robust curiosity from Emirati jobseekers by its flagship Masar 33 programme, alongside a spread {of professional} improvement initiatives aimed toward enhancing expertise in customs, logistics and commerce.
Employers step up hiring
Main organisations throughout aviation, healthcare, retail, insurance coverage, digital providers, and logistics had been current, providing pathways into high-growth sectors. Fast-fire interviews by Ru’ya’s Get Employed! initiative accelerated the hiring course of, whereas coaching alternatives aligned with the UAE’s Emiratisation targets.
“Ru’ya has grow to be an distinctive bridge between proficient Emirati youth and employers who’re able to put money into them,” stated Asma Alsharif, AVP, Sustainable Improvement, Exhibitions, DWTC. “This yr we noticed robust demand not solely in conventional industries, but additionally in future-focused areas corresponding to information analytics, aviation and digital providers.”
Shamsa Al Falasi, UAE Citi Nation Officer and CEO of Citibank N.A., UAE, added: “Ru’ya 2025 served as an distinctive platform to attach with formidable younger Emiratis, permitting us to showcase key initiatives corresponding to our ‘Mehnaty’ programme and the big range of alternatives we provide by internships, early careers {and professional} roles.”
Voices of youth and entrepreneurship
On the ultimate day of the occasion, winners of the varied competitions held on the sidelines of the present had been formally introduced. Etihad Non-public College secured first place within the “Sport Out to Mars” competitors, whereas Deira Worldwide College emerged because the winner of “FutureFit by DIDI.” The highest spot in “The Subsequent Founder Competitors” was awarded to Al Ittihad Non-public College Jumeirah, whereas The Hackathon’s first place went to Al Mawakeb, Garhoud.
For the primary time, the Ru’ya Idea Retailer showcased 9 Emirati entrepreneurs, who offered artwork, clothes and accessories on the honest. “Ru’ya gave me the prospect to be a part of their idea retailer on the Careers Exhibition. The present robust assist for Emiratis made this an incredible expertise, serving to me showcase my merchandise, join with the group, and obtain invites to collaborate with many firms.” stated Amal Alkaabi, proprietor of By Sparkle.
Jobseekers additionally expressed enthusiasm for the honest’s alternatives. “I had three interviews in in the future, all with firms I like,” stated a Abdulrahim Al Dhaheri. “It’s an opportunity you possibly can’t get anyplace else.”
Sturdy institutional backing
Ru’ya 2025 was supported by DP World (Platinum Sponsor), Abu Dhabi Islamic Financial institution – ADIB (Gold Sponsor), and Emirates Nationwide Oil Firm – ENOC (Silver Sponsor), reflecting the dedication of trade leaders to nationwide expertise improvement.
PwC Center East additionally highlighted its Watani programme, which has already built-in greater than 250 Emiratis into its workforce. Khaled Bin Braik, Consulting Accomplice and Emiratisation Programme Chief at PwC Center East, stated: “At PwC Center East, we’re pleased with our ongoing strategic partnership with Ru’ya, reaffirming our dedication to Emirati expertise and contributing to the UAE’s imaginative and prescient for the longer term by showcasing our homegrown Watani programme.”
Trying forward
With report participation and rising impression, Ru’ya has bolstered its place as a cornerstone of the UAE’s Emiratisation technique and youth empowerment agenda.
The following version of Ru’ya will happen at DWTC from 28 to 30 September, 2026, persevering with its mission to attach Emiratis with employers, innovators and mentors shaping the nation’s future.