Underneath the umbrella of Mohammed bin Rashid Al Maktoum International Initiatives, Suqia UAE has contributed to the second version of the humanitarian group marketing campaign “Al Freej Fridge” by offering 700,000 bottles of chilly water to be distributed to staff at their job websites throughout varied areas of Dubai.
The initiative goals to ease the impression of summer time warmth on staff, assist their wellbeing, and promote values of compassion and solidarity inside the Dubai group.
This contribution is a part of Suqia UAE’s partnership with the Al Freej Fridge marketing campaign, launched by Ferjan Dubai, with the assist of Mohammed bin Rashid Al Maktoum International Initiatives and in collaboration with the UAE Meals Financial institution. The marketing campaign seeks to distribute 2 million bottles of water, juices, and frozen treats to staff throughout Dubai by twenty third August.
The marketing campaign targets cleansing and building staff, supply drivers, and roadside and landscaping staff, serving to scale back well being dangers related to excessive warmth, corresponding to dehydration and warmth exhaustion.
Mohammed Abdulkareem Al Shamsi, Performing Govt Director of Suqia UAE, stated, “We’re happy to assist the second version of the ‘Al Freej Fridge’ humanitarian group marketing campaign by offering almost 700,000 bottles of water. We worth the very important function of this impactful initiative, which instantly touches the lives of staff and helps scale back the well being dangers they face as a consequence of summer time warmth. It additionally displays the genuine values that outline the group of the United Arab Emirates. Within the Yr of the Neighborhood, Suqia UAE reaffirms its dedication to working alongside native and international companions to implement significant, sustainable tasks and initiatives that improve individuals’s high quality of life.”
Ibrahim Al Balooshi, Director of Sustainability and Partnerships at MBRGI, expressed his gratitude to Suqia UAE for its beneficiant assist and provision of 700,000 bottles of chilly water for the Al Freej Fridge marketing campaign. He emphasised that this assist is a key pillar in attaining the marketing campaign’s objectives and increasing its potential to achieve as many staff as doable throughout Dubai.
Al Balooshi famous that Suqia UAE’s contribution is a part of the marketing campaign’s broad participation from each authorities entities and personal firms. This displays their robust dedication to fulfilling their social accountability and constantly supporting staff who make tireless efforts throughout job websites. It additionally represents a heartfelt gesture of appreciation and recognition for staff who play a direct function in sustaining Dubai’s development and prosperity.
The water bottles offered by Suqia UAE play an important function within the success of the Al Freej Fridge marketing campaign. They’re distributed via refrigerated automobiles that transfer all through Dubai and are additionally used to inventory fastened fridges in staff’ lodging—considerably boosting the marketing campaign’s attain and impression.
Suqia UAE’s assist for the Al Freej Fridge marketing campaign underscores its main function in backing humanitarian and community-driven initiatives. The inspiration’s objectives align carefully with the marketing campaign’s mission of fostering social solidarity and defending susceptible teams uncovered to excessive temperatures.
The primary version of the Al Freej Fridge marketing campaign, organised by Ferjan Dubai in summer time 2024, was a significant success, having distributed 1 million bottles of chilly water, juices, and frozen treats to staff in Dubai, and acquired vast assist from each private and non-private sector entities.
Ferjan Dubai is a social enterprise devoted to empowering native communities in Dubai’s residential neighborhoods. It goals to strengthen communication and belief between these communities and private and non-private establishments by selling volunteerism and civic engagement—making a dynamic social motion that enhances high quality of life and encourages optimistic behaviors and values in society.
Suqia UAE is a non-profit organisation working underneath Mohammed bin Rashid Al Maktoum International Initiatives. It’s primarily targeted on researching and creating options to water shortage and offering secure consuming water to communities affected by water scarcity and contamination. Past securing water for these in want, Suqia UAE is dedicated to integrating revolutionary and sustainable applied sciences as a part of a broader answer to the worldwide water disaster.
Observe Emirates 24|7 on Google News.