UnifyApps, the Unified Enterprise AI Agent Platform, has appointed Dalia Mansour as EMEA Director of Advertising and marketing, strengthening the corporate’s regional management because it accelerates development throughout Europe, the Center East and Africa. Based mostly in Dubai, Mansour will lead model, demand and accomplice advertising and marketing, with a give attention to enterprise development, account‑primarily based advertising and marketing and excessive‑affect occasions.
Mansour joins UnifyApps after holding senior regional advertising and marketing roles at Sprinklr, OutSystems, and Boomi, the place she developed built-in campaigns and govt engagement applications throughout MEA and APAC. She has acquired a number of trade recognitions, together with Finest Marketer at Sprinklr (2023) and Marketer of the Yr by GEC Media Group (2024).
At UnifyApps, Mansour will give attention to aligning advertising and marketing and gross sales to construct regional model visibility, strengthen partnerships, and drive enterprise engagement throughout key markets.
“We’re delighted to welcome Dalia to UnifyApps at such an necessary stage of our development,” mentioned Haitham Elkhatib, CRO at UnifyApps. “Her confirmed potential to align advertising and marketing with gross sales and ship measurable buyer affect can be instrumental as we broaden throughout EMEA. Dalia’s management will strengthen our go-to-market, deepen engagement with clients and companions, and assist us realise our plans for the area.
Commenting on her appointment, Mansour mentioned: “UnifyApps has a compelling imaginative and prescient and an formidable roadmap. I’m excited to accomplice with our management, gross sales and product groups to construct a advertising and marketing organisation for the area that’s knowledge‑pushed and buyer‑obsessed. Our focus can be clear worth for patrons, stronger accomplice ecosystems and programmes that translate to income. I sit up for elevating the model and telling our story throughout EMEA.”
Mansour’s appointment follows UnifyApps’ current growth into the EMEA area, the place enterprises are rising investments in AI-driven enterprise purposes.