Western Union has emerged because the UAE’s Largest Model Mover for October 2025, in keeping with YouGov’s newest BrandIndex data. The monetary companies model recorded statistically vital positive factors throughout eight of 13 model metrics, together with consciousness, repute, and buyer satisfaction.
Following Western Union, Midday One, Talabat, Nutella, and Max Style rounded out the UAE’s prime 5 manufacturers, every exhibiting notable enchancment in shopper sentiment between September and October.
In Saudi Arabia, telecommunications firm Mobily led the rankings for October, registering enhancements throughout 11 of 13 metrics, the strongest general efficiency within the area. Zain, Riyad Financial institution, Sony, and flynas accomplished the highest 5 within the Kingdom.
The Largest Model Movers listing identifies manufacturers which have made the best advances throughout key shopper notion metrics, together with consciousness, high quality, worth, satisfaction, and buy intent. Rankings are primarily based on YouGov’s steady BrandIndex monitoring, which screens 1000’s of manufacturers globally via each day shopper surveys.
The methodology considers manufacturers with at the very least 50 per cent consciousness, evaluating their month-on-month efficiency throughout 13 metrics grouped into three classes: media and communication, model well being, and buy funnel. In circumstances the place manufacturers present equal enchancment throughout metrics, common rating adjustments decide their closing rating.
In line with YouGov, the outcomes mirror the power of brand-building efforts in each markets and the impression of constant advertising and marketing, service high quality, and repute administration on shopper perceptions.