In celebration of the UAE’s 54th Nationwide Day and as a tribute to the nation’s values of unity, inclusivity, and progress, Zed, the homegrown ride-hailing platform, has launched a citywide marketing campaign titled ‘United within the Journey’, reworking 54 Zed cabs into transferring canvases that includes unified paintings created by Individuals of Dedication from Rashid Centre for Individuals of Dedication and Senses Residential and Day Look after Particular Wants. The marketing campaign will run from December 2nd 2025, to January 2nd 2026, and a proportion of all earnings generated from the 54 cabs throughout this time will likely be donated to non-governmental organisation (NGO) actions supporting youngsters and folks of willpower, in addition to healthcare philanthropic organisations.
The month-long community-led initiative goals to deliver artwork, goal, and social influence to the streets of Dubai whereas reflecting Zed’s dedication to constructing a extra human-first mobility ecosystem by putting creativity and inclusion on the forefront.
“Nationwide Day is a second to have fun who we’re as a nation, united in values, aspiration, and humanity. We’re honoured to associate with Rashid Centre for Individuals of Dedication and Senses Residential and Day Look after Particular Wants, and to share the exceptional expertise of their artists with the individuals of Dubai. This initiative displays our perception that mobility shouldn’t be solely about motion, however it’s about connection, dignity, and goal,” mentioned Badr Al Ghurair, CEO of Zed.
Every cab is wrapped in hand-drawn paintings created collaboratively by artists from each Rashid Centre for Individuals of Dedication and Senses Residential and Day Look after Particular Wants, symbolising mobility, connection, and the spirit of togetherness that defines the nation. The paintings consists of photos of iconic Dubai landmarks, the UAE nation and even a coronary heart surrounded by youngsters holding UAE flags, capturing themes of hope, belonging, variety, and ahead imaginative and prescient. Via vibrant colors and expressive designs, the artists interpreted what unity means to them, making this not solely a visible tribute however a heartfelt narrative of empowerment.
Abhinav Patwa, Government Vice President & Head of Zed, added: “This marketing campaign is a significant expression of what ZED stands for: human-first innovation and community-driven influence. The paintings created by Individuals of Dedication is extraordinary, not solely in its magnificence however within the story it tells about resilience, unity, and creativeness. By showcasing these illustrations on the roads of Dubai, we’re celebrating the highly effective function that creativity and inclusion play in transferring our metropolis ahead.”
The ‘United within the Journey’ aligns with the UAE’s long-standing dedication to empowering Individuals of Dedication and creating inclusive platforms that elevate their contributions. Via artwork, storytelling, and visual citywide engagement, the marketing campaign transforms Nationwide Day and the month thereafter into a chance for shared appreciation and collective pleasure.
With 1000’s of riders anticipated to work together with the artwork cabs day by day, the initiative goals to spark optimistic dialog, encourage group participation, and encourage extra organisations to champion accessible and inclusive innovation.
Zed is offered for obtain on iOS and Android, providing Dubai residents a wiser, quicker, and extra dependable strategy to commute.
For extra data, please go to: https://www.gozed.ae/