At GITEX International 2025, e& UAE, the flagship telecom arm of worldwide expertise group e&, has signed a strategic collaboration settlement with AMD. The settlement will see the businesses discover the usage of AMD expertise to assist energy e& UAE’s imaginative and prescient to steer digital transformation and AI deployment throughout the UAE with a give attention to sustainability targets, safety, and expertise.
This forward-looking settlement builds on e& UAE’s present use of AMD EPYC™ processors and seeks to judge the usage of AMD Intuition™ GPUs and AMD ROCm™ software program suite for safe AI infrastructure scale-outs. The settlement will assessment the usage of AMD adaptive options to energy edge AI for telco and enterprise functions, in addition to end-user AI experiences leveraging AMD Ryzen™ AI processors.
Marwan Bin Shakar, Appearing Chief Know-how & Data Officer (CTIO), e& UAE, stated: “e& UAE is dedicated to AI that’s open, safe, and aligned to the UAE’s digital transformation. With AMD, we’re evaluating EPYC processors, Intuition GPUs, and ROCm software program to design a safe and environment friendly AI infrastructure with a decrease complete value of possession and exploring adaptive edge options, in addition to AMD Ryzen AI processor-based units. We are going to give attention to measurable outcomes for patrons, bettering effectivity and accelerating the trail from pilot to manufacturing.”
Aligned with its dedication to sustainability and expertise, e& UAE will discover how AMD merchandise and options can be utilized to extend power effectivity throughout its digital infrastructure and cut back the full value of possession (TCO). Moreover, the settlement outlines the intent to ascertain joint initiatives equivalent to AI labs, coaching applications, and accomplice engagement, to speed up innovation inside the UAE’s rising AI ecosystem.
“This collaboration represents a strategic alignment between e& UAE and AMD to speed up AI innovation throughout the UAE and past,” stated Philip Guido, Govt Vice President and Chief Business Officer, AMD. “AMD is targeted on delivering open, end-to-end AI options that redefine efficiency, effectivity, and accessibility. Collectively we’ll leverage the AMD AI portfolio to fulfill e& UAE’s efficiency and safety wants.”
The e& pavilion is positioned at Dubai World Commerce Centre, Zabeel 1, stand no: Z1-A10 & Z1-A20 at GITEX International 2025. AMD is positioned at Stand H7-B30, Corridor 7.