Picture Credit score: AFP
Manama, Bahrain: Majid Al Futtaim, the Dubai-based retail and leisure large, has formally launched its new grocery model, HyperMax, in Bahrain following the closure of Carrefour operations within the kingdom.
The transfer comes after Carrefour Bahrain, additionally operated by Majid Al Futtaim, ceased operations on September 14. The corporate introduced the transition in a social media submit, assuring clients that the brand new HyperMax model would proceed to ship high quality services.
The shift displays Majid Al Futtaim’s broader regional technique, with Carrefour shops in Oman additionally rebranded as HyperMax earlier this yr, and operations in Jordan winding down in late 2024. Throughout the area, the group retains unique rights to Carrefour in 12 markets spanning the Center East, Africa, and Asia.
Native partnerships on the core
HyperMax is getting into the Bahraini market with six shops and a workforce of greater than 1,600 staff. The model is putting a robust emphasis on native collaboration, partnering with over 250 Bahraini farmers, producers, suppliers, and SMEs to strengthen provide chains and increase the nationwide financial system.
“Our purpose with HyperMax is to put communities and clients on the centre of all the things we do,” mentioned Mohamad El Khatib, Head of Operations at Majid Al Futtaim Retail – HyperMax Bahrain. “By championing native sourcing, we’re constructing a dynamic ecosystem that ensures recent, high-quality merchandise are each accessible and inexpensive.”
A brand new retail chapter for Bahrain
The launch of HyperMax underscores Majid Al Futtaim’s long-term dedication to the Bahraini market and its imaginative and prescient to create a sustainable, customer-focused retail ecosystem. As the brand new model takes over from Carrefour, Bahraini buyers can count on continuity in service with an added deal with supporting native producers.
With HyperMax now firmly established in Bahrain, Oman, and Jordan, Majid Al Futtaim is shaping a brand new chapter in regional grocery retail.