Philip Morris Worldwide Inc. (NYSE: PM) as we speak introduced an expanded partnership with Scuderia Ferrari HP and with Ferrari Problem Trofeo Pirelli—the single-marque motorsport championship created in 1993—for the 2026 season and past. This subsequent chapter introduces one main improvement: the ZYN model of nicotine pouches—the primary nicotine pouch model globally1—will function on Scuderia Ferrari HP Formulation 1 liveries at choose races all through the seasons.
This daring new chapter reinforces a spirit of relentless innovation and unforgettable experiences that has outlined the partnership for greater than 5 many years—making it one of many strongest in sports activities historical past. To mark this second, ZYN branding will first function on the Scuderia Ferrari HP automobile livery in the course of the Abu Dhabi Grand Prix 2025 scheduled for December 7.
“PMI shares with Scuderia Ferrari HP the pursuit to innovate and problem the established order for hundreds of thousands of adults that share this ardour. By participating on this area, we exhibit our dedication on this journey,” stated Stefano Volpetti, President Smoke-Free Merchandise & Chief Client Officer, PMI. “By additional enhancing our partnership with Scuderia Ferrari HP, we hope to speed up the substitute of cigarettes, and we would like our grownup customers of nicotine merchandise, like ZYN, to embrace and revel in each second of this thrilling experience.”
“Ferrari has all the time valued partnerships constructed on innovation, duty and a imaginative and prescient oriented towards steady enchancment, with a forward-looking mindset. Our renewed collaboration with PMI is a concrete expression of this strategy and continues a relationship that has lasted for over fifty years, grounded in scientific progress and long-term considering. As PMI advances the event of smoke-free options, we’re proud to evolve collectively, uniting our shared values of excellence, self-discipline and innovation to drive progress each on and off the observe,” stated Lorenzo Giorgetti, Chief Racing Income Officer, Ferrari.
Accountable Advertising and marketing
PMI’s advertising and marketing and gross sales insurance policies and practices replicate our dedication to market all our merchandise responsibly. This implies rising grownup customers’ consciousness and understanding of our smoke-free product portfolio whereas guarding towards entry to our merchandise by unintended audiences. Formulation 1—with its overwhelmingly grownup viewers—is a worldwide platform the place we have interaction grownup customers worldwide with a message of alternative and progressive options to cigarettes.