Ram is shaking up the grid with a daring new initiative for its return to the NASCAR CRAFTSMAN Truck Collection in 2026. The model at this time introduced a novel Free Agent Program for the #25 Ram 1500 for Kaulig Racing — bringing an surprising and unknown lineup of drivers from completely different racing disciplines to compete all through the season.
“Few folks will ever expertise the uncooked depth of driving in a NASCAR race – V-Max speeds, crushing G-forces, raging adrenaline, primal focus – 170 mph in visitors is dancing on a razor’s edge. It’s a rush that’s arduous to copy,” stated Tim Kuniskis, CEO of Ram. “Till science fiction turns into actuality, spectators can solely glimpse the sensation, by no means really stay it. So why do 20 million followers love this sport? Ask 5 and also you’ll get 5 completely different solutions—however one frequent thread: the connection to groups and drivers, personalities bigger than life. #25 isn’t chasing factors, we’re chasing one thing larger—celebrating and amplifying fan engagement with the Free Brokers, Kaulig Racing, and the Ram model. That’s the only real mission.”
The Free Agent seat shall be occupied by a mixture of racing expertise with a ardour for motorsports. Every driver brings their very own distinctive historical past, making a recent storyline for each race.
Ram and Kaulig Racing will announce the Free Agent driver on the Monday main as much as every race, protecting the sequence recent with completely different rivals.
In August, Ram introduced Kaulig Racing because the anchor manufacturing facility group for the truck maker’s return to NASCAR. Choices for the Free Agent seat closely depend on relationships created within the racing world for greater than three many years.
“The Free Agent seat provides us the pliability to usher in expertise whereas protecting followers on their toes,” stated Matt Kaulig, proprietor Kaulig Racing. “Every driver will convey one thing distinctive to the group. It’s a brand new idea-and precisely the type of vitality we wish heading into 2026.”
Free Agent drivers won’t be competing to win the CRAFTSMAN Truck sequence championship. Ram will create a prize program based mostly on the very best particular person observe efficiency. Solely drivers that take part within the Free Agent truck sequence shall be eligible with the successful driver awarded on the finish of the season.
drivers contact [email protected]
5 Ram 1500s within the Kaulig Racing lineup for 2026:
- Brenden “Butterbean” Queen
- Daniel Dye
- Justin Haley
- Free Agent driver
- TBA
Ram’s return to racing was formally unveiled at Michigan Worldwide Speedway on June 8, the place a Ram 5500 towed a custom-built trailer for a tire-smoking debut of the NASCAR idea truck. Efficiency is in Ram’s DNA — from the Ram 1500 RHO and TRX to the legendary Energy Wagon and SRT10 Viper Truck. The Free Agent Program continues that legacy — mixing elite expertise, fan engagement, and uncooked horsepower in a manner solely Ram can.